# #f68e98

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f68e98`
- RGB: rgb(246, 142, 152)
- HSL: hsl(354, 85%, 76%)
- OKLCH: oklch(0.76 0.126 14.4)
- Relative luminance: 0.4121
- Nearest named color: Boho Blush (#e58787, Δ 3.986) — https://brandsweets.com/colors/boho-blush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f68e98

## Tints & shades

- Tints (toward white): #f797a1, #f7a1a9, #f8afb6, #f9b8bf, #fac2c7, #fbcbd0, #fcd5d8, #fde3e5, #fdecee, #fef6f6
- Shades (toward black): #f36d7a, #f04c5c, #ed263a, #de1226, #bd0f21, #9c0d1b, #7b0a15, #55070f, #340409, #130203

## Harmonies

- Complementary: #8ef6eb
- Analogous: #f68ecc, #f6b78e
- Triadic: #98f68e, #8e98f6
- Split-complementary: #8ef6b7, #8eccf6
- Tetradic: #ccf68e, #8ef6eb, #b78ef6

## Colors that go with #f68e98

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f68e98: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #f68e98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Crimson** #dc143c [pool] — Crimson is paired with #f68e98 in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Casper Sleep's brand system and Tide Pool put Midnight Blue beside #f68e98, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Meadow and Lido put Mustard Yellow beside #f68e98, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #f68e98: 5 real palettes, including Polaroid and Chalkboard, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Resort (https://brandsweets.com/palettes/light#resort), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #f68e98 in 4 real palettes, including Pastel Pop and Raycast's brand system, as the supporting colour. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Raycast (https://brandsweets.com/colors/brands/raycast), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/skyblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Dusty Blue and Greige put Slate Gray beside #f68e98, as the lead colour. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Greige (https://brandsweets.com/palettes/neutral#greige), Kiln (https://brandsweets.com/palettes/dark#kiln), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e71328 (4.64:1); AA: background → #404040 (4.56:1); AAA: text → #af0e1e (7.23:1); AAA: background → #212121 (7.09:1)
- On black (#000000): 9.24:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f68e98-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f68e98" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.