# #f64413

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f64413`
- RGB: rgb(246, 68, 19)
- HSL: hsl(13, 93%, 52%)
- OKLCH: oklch(0.645 0.221 34.5)
- Relative luminance: 0.2377
- Nearest named color: orangered (#ff4500, Δ 1.821) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f64413

## Tints & shades

- Tints (toward white): #f7582b, #f8673f, #f97b58, #fa8a6b, #fb9e84, #fbb19d, #fcc1b0, #fdd4c9, #fee4dd, #fff7f5
- Shades (toward black): #e73908, #cf3307, #bb2e07, #a22806, #8a2205, #711c04, #591603, #451102, #2c0b02, #140501

## Harmonies

- Complementary: #13c5f6
- Analogous: #f61353, #f6b613
- Triadic: #13f644, #4413f6
- Split-complementary: #13f6b6, #1353f6
- Tetradic: #53f613, #13c5f6, #b613f6

## Colors that go with #f64413

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f64413: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f64413 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f64413 in 7 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #f64413, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f64413: 5 real palettes, including NASA's brand system and Tide's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f64413: 14 real palettes, including PlanetScale's brand system and Strava's brand system, as the accent. Seen in: PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Strava (https://brandsweets.com/colors/brands/strava-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f64413: 7 real palettes, including Figma's brand system and Databricks's brand system, as the accent. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Databricks (https://brandsweets.com/colors/brands/databricks-com), Replit (https://brandsweets.com/colors/brands/replit), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #f64413: 8 real palettes, including Ember and 3M's brand system, as the supporting colour. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), 3M (https://brandsweets.com/colors/brands/3m-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.65:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dd3608 (4.56:1); AA: background → #1f1f1f (4.52:1); AAA: text → #a72906 (7.09:1)
- On black (#000000): 5.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f8673f (7:1)

## Brands using this color

- **Glossier** — secondary #f94200 (Δ 0.663) — https://brandsweets.com/colors/brands/glossier-com
- **Reddit** — secondary #fc4301 (Δ 1.173) — https://brandsweets.com/colors/brands/reddit-com
- **Figma** — primary #f24e1e (Δ 1.392) — https://brandsweets.com/colors/brands/figma
- **Figma** — logoRed #f24e1e (Δ 1.392) — https://brandsweets.com/colors/brands/figma
- **NASA** — secondary #fc3d21 (Δ 1.587) — https://brandsweets.com/colors/brands/nasa-gov
- **Brex** — secondary #ff3d00 (Δ 1.679) — https://brandsweets.com/colors/brands/brex-com
- **Cursor** — primary #f54e00 (Δ 1.687) — https://brandsweets.com/colors/brands/cursor-com
- **Cursor** — secondary #f54e00 (Δ 1.687) — https://brandsweets.com/colors/brands/cursor-com
- **Tide** — accent #fb4c06 (Δ 1.783) — https://brandsweets.com/colors/brands/tide-com
- **Reddit** — primary #ff4500 (Δ 1.821) — https://brandsweets.com/colors/brands/reddit-com
- **Together AI** — primary #fc4c02 (Δ 1.95) — https://brandsweets.com/colors/brands/together-ai

## Curated palettes containing it

- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f64413-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f64413" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.