# #f60978

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f60978`
- RGB: rgb(246, 9, 120)
- HSL: hsl(332, 93%, 50%)
- OKLCH: oklch(0.629 0.251 3.7)
- Relative luminance: 0.2114
- Nearest named color: Berry Blast (#ff017f, Δ 1.946) — https://brandsweets.com/colors/berry-blast
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f60978

## Tints & shades

- Tints (toward white): #f72285, #f83a93, #f94e9e, #f966ab, #fa7fb9, #fb98c6, #fcb0d4, #fdc4df, #feddec, #fff5fa
- Shades (toward black): #dd086c, #ca0762, #b10656, #9d064d, #850541, #6c0435, #59032b, #40021f, #2c0216, #14010a

## Harmonies

- Complementary: #09f687
- Analogous: #f609ee, #f61109
- Triadic: #78f609, #0978f6
- Split-complementary: #09f611, #09eef6
- Tetradic: #eef609, #09f687, #1109f6

## Colors that go with #f60978

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f60978: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #f60978 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f60978 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Blue** #0000ff [pool] — 5 real palettes, including Dunkin''s brand system and native Cybersecurity's brand system put Blue beside #f60978, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f60978: 9 real palettes, including Maybelline's brand system and Costco's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #f60978: 4 real palettes, including Wendy's's brand system and 3M's brand system, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick
- **Gold** #ffd700 [pool] — Gold shows up next to #f60978 in 7 real palettes, including Tabloid and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Diner and Lay's's brand system put Mustard Yellow beside #f60978, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Lay's (https://brandsweets.com/colors/brands/lays-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e70870 (4.5:1); AA: background → #141414 (4.59:1); AAA: text → #ac0654 (7.22:1)
- On black (#000000): 5.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f95da6 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f60978-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f60978" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.