# #f5e024

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f5e024`
- RGB: rgb(245, 224, 36)
- HSL: hsl(54, 91%, 55%)
- OKLCH: oklch(0.896 0.181 102.2)
- Relative luminance: 0.7285
- Nearest named color: Angel’s Trumpet (#f6dd34, Δ 1.126) — https://brandsweets.com/colors/angels-trumpet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f5e024

## Tints & shades

- Tints (toward white): #f6e337, #f7e650, #f8e963, #f9ec77, #faef8f, #fbf2a2, #fcf5b6, #fcf7c9, #fefbe2, #fffef5
- Shades (toward black): #f4dc0b, #dbc60a, #c3b009, #aa9a08, #928407, #756a06, #5d5404, #443e03, #2c2802, #131201

## Harmonies

- Complementary: #2439f5
- Analogous: #f57724, #a1f524
- Triadic: #24f5e0, #e024f5
- Split-complementary: #24a1f5, #7724f5
- Tetradic: #24f577, #2439f5, #f524a1

## Colors that go with #f5e024

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f5e024: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #f5e024: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #f5e024 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #f5e024, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #f5e024: 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f5e024 in 8 real palettes, including Lay's's brand system and Tequila Sunrise, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Ferrari (https://brandsweets.com/colors/brands/ferrari-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f5e024: 7 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f5e024: 5 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #847706 (4.54:1); AA: background → #616161 (4.59:1); AAA: text → #615805 (7.23:1); AAA: background → #454545 (7.11:1)
- On black (#000000): 15.57:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ikea** — primary #fcdc04 (Δ 1.258) — https://brandsweets.com/colors/brands/ikea-com
- **Mailchimp** — secondary #ffe01b (Δ 1.423) — https://brandsweets.com/colors/brands/mailchimp-com
- **Paddle** — primary #fddd35 (Δ 1.696) — https://brandsweets.com/colors/brands/paddle-com
- **Ikea** — secondary #ffdb00 (Δ 1.697) — https://brandsweets.com/colors/brands/ikea-com
- **Miro** — primary #fbdb34 (Δ 1.803) — https://brandsweets.com/colors/brands/miro-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f5e024-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f5e024" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.