# #f5dd29

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f5dd29`
- RGB: rgb(245, 221, 41)
- HSL: hsl(53, 91%, 56%)
- OKLCH: oklch(0.89 0.178 100.9)
- Relative luminance: 0.7129
- Nearest named color: Angel’s Trumpet (#f6dd34, Δ 0.505) — https://brandsweets.com/colors/angels-trumpet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f5dd29

## Tints & shades

- Tints (toward white): #f6e03c, #f7e350, #f8e768, #f9ea7b, #faed8f, #fbf0a2, #fcf3b6, #fdf7ce, #fefae2, #fffdf5
- Shades (toward black): #f4d910, #e0c70b, #c3ad09, #aa9808, #928207, #7a6c06, #615705, #443d03, #2c2702, #131101

## Harmonies

- Complementary: #2941f5
- Analogous: #f57729, #a7f529
- Triadic: #29f5dd, #dd29f5
- Split-complementary: #29a7f5, #7729f5
- Tetradic: #29f577, #2941f5, #f529a7

## Colors that go with #f5dd29

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f5dd29: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #f5dd29: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #f5dd29 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #f5dd29, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #f5dd29: 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f5dd29 in 8 real palettes, including Lay's's brand system and Tequila Sunrise, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f5dd29: 7 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f5dd29: 5 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #847506 (4.64:1); AA: background → #5e5e5e (4.71:1); AAA: text → #615705 (7.31:1); AAA: background → #424242 (7.3:1)
- On black (#000000): 15.26:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ikea** — primary #fcdc04 (Δ 1.093) — https://brandsweets.com/colors/brands/ikea-com
- **Miro** — primary #fbdb34 (Δ 1.216) — https://brandsweets.com/colors/brands/miro-com
- **Paddle** — primary #fddd35 (Δ 1.378) — https://brandsweets.com/colors/brands/paddle-com
- **Ikea** — secondary #ffdb00 (Δ 1.47) — https://brandsweets.com/colors/brands/ikea-com
- **Mailchimp** — secondary #ffe01b (Δ 1.723) — https://brandsweets.com/colors/brands/mailchimp-com
- **Lay's** — primary #fcd609 (Δ 1.796) — https://brandsweets.com/colors/brands/lays-com
- **Star Wars** — accent #fade4b (Δ 1.979) — https://brandsweets.com/colors/brands/starwars-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f5dd29-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f5dd29" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.