# #f5aa14

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f5aa14`
- RGB: rgb(245, 170, 20)
- HSL: hsl(40, 92%, 52%)
- OKLCH: oklch(0.79 0.163 76.3)
- Relative luminance: 0.4821
- Nearest named color: orange (#ffa500, Δ 1.85) — https://brandsweets.com/colors/orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f5aa14

## Tints & shades

- Tints (toward white): #f6b32c, #f7ba40, #f8c359, #f9ca6c, #fad385, #fbdc9d, #fce3b1, #fdecc9, #fef3dd, #fffbf5
- Shades (toward black): #e69d0a, #ce8c09, #ba7f08, #a26e07, #895d06, #714d05, #583c04, #452f03, #2c1e02, #140d01

## Harmonies

- Complementary: #145ff5
- Analogous: #f53a14, #d0f514
- Triadic: #14f5aa, #aa14f5
- Split-complementary: #14d0f5, #3a14f5
- Tetradic: #14f53a, #145ff5, #f514d0

## Colors that go with #f5aa14

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f5aa14: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Amazon (https://brandsweets.com/colors/brands/amazon-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #f5aa14 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Learning App (https://brandsweets.com/palettes/playful#learning-app), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f5aa14: 4 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Diner (https://brandsweets.com/palettes/vivid#diner), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #f5aa14, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #f5aa14: 6 real palettes, including Gopro's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f5aa14 in 8 real palettes, including Tequila Sunrise and Retro Pop, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #f5aa14 in 4 real palettes, including Farmers Market and Undergrowth, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f5aa14: 9 real palettes, including Gopro's brand system and Campus, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9d6b07 (4.63:1); AA: background → #474747 (4.71:1); AAA: text → #765005 (7.19:1); AAA: background → #2b2b2b (7.18:1)
- On black (#000000): 10.64:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Gopro** — accent #f4a602 (Δ 0.96) — https://brandsweets.com/colors/brands/gopro-com
- **PostHog** — accent #f7a501 (Δ 1.136) — https://brandsweets.com/colors/brands/posthog-com
- **Rivian** — secondary #ffaa00 (Δ 1.622) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — accent #ffac00 (Δ 1.762) — https://brandsweets.com/colors/brands/rivian-com
- **Rippling** — primary #ffa81d (Δ 1.772) — https://brandsweets.com/colors/brands/rippling-com
- **Rippling** — accent #ffa81d (Δ 1.772) — https://brandsweets.com/colors/brands/rippling-com

## Curated palettes containing it

- **Farmers Market** (warm, friendly, vivid) — #d9480f, #5c7c2f, #f2b134, #fffbf0, #2b1d0e — Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh. — tool: https://brandsweets.com/palettes/new/d9480f-5c7c2f-f2b134-fffbf0-2b1d0e — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f5aa14-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f5aa14" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.