# #f5700a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f5700a`
- RGB: rgb(245, 112, 10)
- HSL: hsl(26, 92%, 50%)
- OKLCH: oklch(0.694 0.187 48)
- Relative luminance: 0.3102
- Nearest named color: Apocalyptic Orange (#f4711e, Δ 0.593) — https://brandsweets.com/colors/apocalyptic-orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f5700a

## Tints & shades

- Tints (toward white): #f67e23, #f78c3b, #f8984f, #f9a667, #fab580, #fbc398, #fcd1b1, #fdddc4, #feebdd, #fff9f5
- Shades (toward black): #dc6509, #c95c08, #b05107, #9d4807, #843c06, #6c3104, #582804, #401d03, #2c1402, #140901

## Harmonies

- Complementary: #0a8ff5
- Analogous: #f50a1a, #f5e50a
- Triadic: #0af570, #700af5
- Split-complementary: #0af5e5, #0a1af5
- Tetradic: #1af50a, #0a8ff5, #e50af5

## Colors that go with #f5700a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f5700a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hermès (https://brandsweets.com/colors/brands/hermes-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #f5700a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Cursor (https://brandsweets.com/colors/brands/cursor-com), Figma (https://brandsweets.com/colors/brands/figma), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f5700a in 6 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #f5700a, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f5700a in 4 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Crimson** #dc143c [pool] — Crimson is paired with #f5700a in 6 real palettes, including Burger King's brand system and Tequila Sunrise, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f5700a: 10 real palettes, including Fivetran blue's brand system and Postman's brand system, as the supporting colour. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f5700a: 12 real palettes, including Abstract's brand system and Replit's brand system, as the accent. Seen in: Abstract (https://brandsweets.com/colors/brands/abstract-com), Replit (https://brandsweets.com/colors/brands/replit), Readymag (https://brandsweets.com/colors/brands/readymag-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bf5708 (4.58:1); AA: background → #303030 (4.53:1); AAA: text → #8e4106 (7.22:1); AAA: background → #030303 (7.08:1)
- On black (#000000): 7.2:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Hermès** — primary #f37021 (Δ 0.815) — https://brandsweets.com/colors/brands/hermes-com
- **GitLab** — primary #fc6d26 (Δ 1.881) — https://brandsweets.com/colors/brands/gitlab
- **Harley-Davidson** — secondary #fa6600 (Δ 1.941) — https://brandsweets.com/colors/brands/harley-davidson-com
- **Temu** — primary #fb7701 (Δ 1.975) — https://brandsweets.com/colors/brands/temu-com

## Curated palettes containing it

- **Clinic** (clean, cool, light) — #0e7490, #64748b, #f97316, #f8fafc, #0f172a — Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments. — tool: https://brandsweets.com/palettes/new/0e7490-64748b-f97316-f8fafc-0f172a — collection: https://brandsweets.com/palettes/clean

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f5700a-c4b29c-62cbc5-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f5700a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.