# #f5490a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f5490a`
- RGB: rgb(245, 73, 10)
- HSL: hsl(16, 92%, 50%)
- OKLCH: oklch(0.647 0.217 36.3)
- Relative luminance: 0.242
- Nearest named color: orangered (#ff4500, Δ 1.833) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f5490a

## Tints & shades

- Tints (toward white): #f65b23, #f76d3b, #f87c4f, #f98e67, #faa080, #fbb298, #fcc5b1, #fdd3c4, #fee5dd, #fff8f5
- Shades (toward black): #dc4109, #c93c08, #b03407, #9d2f07, #842706, #6c2004, #581a04, #401303, #2c0d02, #140601

## Harmonies

- Complementary: #0ab6f5
- Analogous: #f50a41, #f5be0a
- Triadic: #0af549, #490af5
- Split-complementary: #0af5be, #0a41f5
- Tetradic: #41f50a, #0ab6f5, #be0af5

## Colors that go with #f5490a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f5490a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #f5490a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f5490a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f5490a in 7 real palettes, including Heatwave and Ember, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ember (https://brandsweets.com/palettes/bold#ember), Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Readymag's brand system put Blue beside #f5490a, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f5490a: 5 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f5490a: 15 real palettes, including PlanetScale's brand system and Strava's brand system, as the accent. Seen in: PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Strava (https://brandsweets.com/colors/brands/strava-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #f5490a: 8 real palettes, including Ember and 3M's brand system, as the supporting colour. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), 3M (https://brandsweets.com/colors/brands/3m-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.6:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d74009 (4.54:1); AA: background → #1f1f1f (4.58:1); AAA: text → #a23007 (7.09:1)
- On black (#000000): 5.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f76a36 (7.07:1)

## Brands using this color

- **Cursor** — primary #f54e00 (Δ 0.869) — https://brandsweets.com/colors/brands/cursor-com
- **Cursor** — secondary #f54e00 (Δ 0.869) — https://brandsweets.com/colors/brands/cursor-com
- **Figma** — primary #f24e1e (Δ 0.894) — https://brandsweets.com/colors/brands/figma
- **Figma** — logoRed #f24e1e (Δ 0.894) — https://brandsweets.com/colors/brands/figma
- **Glossier** — secondary #f94200 (Δ 1.023) — https://brandsweets.com/colors/brands/glossier-com
- **Tide** — accent #fb4c06 (Δ 1.343) — https://brandsweets.com/colors/brands/tide-com
- **Reddit** — secondary #fc4301 (Δ 1.351) — https://brandsweets.com/colors/brands/reddit-com
- **Together AI** — primary #fc4c02 (Δ 1.533) — https://brandsweets.com/colors/brands/together-ai
- **Replit** — secondary #ec4e02 (Δ 1.774) — https://brandsweets.com/colors/brands/replit
- **Reddit** — primary #ff4500 (Δ 1.833) — https://brandsweets.com/colors/brands/reddit-com
- **HubSpot** — secondary #ff4800 (Δ 1.88) — https://brandsweets.com/colors/brands/hubspot-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f5490a-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f5490a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.