# #f5260a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f5260a`
- RGB: rgb(245, 38, 10)
- HSL: hsl(7, 92%, 50%)
- OKLCH: oklch(0.621 0.239 30.8)
- Relative luminance: 0.2082
- Nearest named color: Apple Cherry (#f81404, Δ 1.057) — https://brandsweets.com/colors/apple-cherry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f5260a

## Tints & shades

- Tints (toward white): #f63b23, #f7513b, #f8624f, #f97867, #fa8e80, #fba498, #fcb9b1, #fdcbc4, #fee1dd, #fff6f5
- Shades (toward black): #dc2209, #c91f08, #b01b07, #9d1807, #841406, #6c1104, #580e04, #400a03, #2c0702, #140301

## Harmonies

- Complementary: #0ad9f5
- Analogous: #f50a64, #f59b0a
- Triadic: #0af526, #260af5
- Split-complementary: #0af59b, #0a64f5
- Tetradic: #64f50a, #0ad9f5, #9b0af5

## Colors that go with #f5260a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f5260a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #f5260a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #f5260a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f5260a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f5260a in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including native Cybersecurity's brand system and Gap's brand system put Blue beside #f5260a, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f5260a: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f5260a: 17 real palettes, including L'Oréal's brand system and YouTube's brand system, as the accent. Seen in: L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e6230a (4.56:1); AA: background → #141414 (4.53:1); AAA: text → #ab1a07 (7.29:1)
- On black (#000000): 5.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f86754 (7.06:1)

## Brands using this color

- **Pizza Hut** — primary #ee3124 (Δ 1.594) — https://brandsweets.com/colors/brands/pizzahut-com
- **Rotten Tomatoes** — accent #fa320a (Δ 1.704) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **native Cybersecurity** — primary #fc0404 (Δ 1.742) — https://brandsweets.com/colors/brands/crowdstrike-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f5260a-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f5260a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.