# #f4f443

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f4f443`
- RGB: rgb(244, 244, 67)
- HSL: hsl(60, 89%, 61%)
- OKLCH: oklch(0.938 0.185 109.5)
- Relative luminance: 0.8434
- Nearest named color: Banana Bandanna (#f8f739, Δ 1.13) — https://brandsweets.com/colors/banana-bandanna
- Moods: vivid
- Page: https://brandsweets.com/colors/f4f443

## Tints & shades

- Tints (toward white): #f5f556, #f6f665, #f7f778, #f8f88b, #f9f99f, #fafaad, #fbfbc0, #fcfcd4, #fdfde2, #fefef5
- Shades (toward black): #f2f226, #f1f10e, #d4d40c, #b7b70b, #9f9f09, #828208, #656506, #484804, #303003, #131301

## Harmonies

- Complementary: #4343f4
- Analogous: #f49c43, #9cf443
- Triadic: #43f4f4, #f443f4
- Split-complementary: #439cf4, #9c43f4
- Tetradic: #43f49c, #4343f4, #f4439c

## Colors that go with #f4f443

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #f4f443 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Snapchat's brand system and Robinhood's brand system put Blue beside #f4f443, as the supporting colour. Seen in: Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f4f443: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #f4f443 in 8 real palettes, including Ferrari's brand system and Lay's's brand system, as the lead colour. Seen in: Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f4f443: 6 real palettes, including Ikea's brand system and FIFA's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #f4f443 in 4 real palettes, including Heineken's brand system and Paddle's brand system, as the accent. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #f4f443 in 9 real palettes, including Crayon Box and Calvin Klein's brand system, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including Crayon Box and Night Market put Tomato beside #f4f443, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Night Market (https://brandsweets.com/palettes/vivid#night-market), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #787807 (4.68:1); AA: background → #6b6b6b (4.53:1); AAA: text → #5c5c05 (7.03:1); AAA: background → #4d4d4d (7.19:1)
- On black (#000000): 17.87:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Gumroad** — secondary #f1f333 (Δ 0.93) — https://brandsweets.com/colors/brands/gumroad-com
- **Dollar General** — secondary #fff200 (Δ 1.994) — https://brandsweets.com/colors/brands/dollargeneral-com
- **Ferrari** — secondary #fff200 (Δ 1.994) — https://brandsweets.com/colors/brands/ferrari-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f4f443-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f4f443" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.