# #f49fd3

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f49fd3`
- RGB: rgb(244, 159, 211)
- HSL: hsl(323, 79%, 79%)
- OKLCH: oklch(0.802 0.119 342.8)
- Relative luminance: 0.4873
- Nearest named color: Elastic Pink (#eca6ca, Δ 2.681) — https://brandsweets.com/colors/elastic-pink
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f49fd3

## Tints & shades

- Tints (toward white): #f5a8d7, #f6b1dc, #f7bbe0, #f8c4e4, #f9cde8, #fad1ea, #fbdaee, #fce4f3, #fdedf7, #fef6fb
- Shades (toward black): #f07fc5, #ec5bb4, #e83ba6, #e01a94, #c0167f, #9b1267, #7b0e52, #570a39, #370624, #12020c

## Harmonies

- Complementary: #9ff4c0
- Analogous: #ea9ff4, #f49fa9
- Triadic: #d3f49f, #9fd3f4
- Split-complementary: #a9f49f, #9ff4ea
- Tetradic: #f4ea9f, #9ff4c0, #9fa9f4

## Colors that go with #f49fd3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f49fd3: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Casper Sleep's brand system put Midnight Blue beside #f49fd3, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #f49fd3: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Calendly (https://brandsweets.com/colors/brands/calendly-com), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #f49fd3 in 9 real palettes, including Macaron and Blossom, as the text colour against it. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #f49fd3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine
- **Crimson** #dc143c [pool] — Crimson is paired with #f49fd3 in 3 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f49fd3: 3 real palettes, including Target : Expect More. Pay Less.'s brand system and Victoria's Secret's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com). — https://brandsweets.com/colors/denim
- **Seafoam** #93e9be [pool] — 3 real palettes, including Blossom and Supabase's brand system put Seafoam beside #f49fd3, as the supporting colour. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Supabase (https://brandsweets.com/colors/brands/supabase), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/seafoam

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #db1a91 (4.6:1); AA: background → #4a4a4a (4.54:1); AAA: text → #a4136d (7.26:1); AAA: background → #2b2b2b (7.25:1)
- On black (#000000): 10.75:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f49fd3-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f49fd3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.