# #f49e95

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f49e95`
- RGB: rgb(244, 158, 149)
- HSL: hsl(6, 81%, 77%)
- OKLCH: oklch(0.783 0.104 26.2)
- Relative luminance: 0.4586
- Nearest named color: Calabrese (#f4a6a3, Δ 2.189) — https://brandsweets.com/colors/calabrese
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f49e95

## Tints & shades

- Tints (toward white): #f5a79e, #f6afa7, #f7b8b1, #f8c0ba, #f9cdc8, #fad5d1, #fbddda, #fce6e3, #fdeeed, #fef7f6
- Shades (toward black): #f08175, #ed5f50, #e9422f, #de2b17, #bd2514, #981e10, #78170d, #581109, #330a05, #120402

## Harmonies

- Complementary: #95eaf4
- Analogous: #f495bb, #f4ce95
- Triadic: #95f49e, #9e95f4
- Split-complementary: #95f4ce, #95bbf4
- Tetradic: #bbf495, #95eaf4, #ce95f4

## Colors that go with #f49e95

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f49e95: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f49e95: 5 real palettes, including Clean Beauty and Paper & Pine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Estate (https://brandsweets.com/palettes/luxury#estate), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Forest Floor put Champagne beside #f49e95, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #f49e95: 4 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #f49e95 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f49e95 in 6 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f49e95: 6 real palettes, including Target : Expect More. Pay Less.'s brand system and Victoria's Secret's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com). — https://brandsweets.com/colors/denim
- **Eggplant** #614051 [pool] — Eggplant shows up next to #f49e95 in 5 real palettes, including Golden Hour and Bramble, as the accent. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Bramble (https://brandsweets.com/palettes/muted#bramble), Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/eggplant

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e22c18 (4.56:1); AA: background → #474747 (4.5:1); AAA: text → #ab2112 (7.1:1); AAA: background → #292929 (7.05:1)
- On black (#000000): 10.17:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Nursery** (light, muted, friendly) — #f4a6a0, #a8d8ea, #ffd97d, #fef9f3, #4a3f3a — Pastel coral, sky and butter — soft enough for a newborn brand, with warm brown text instead of harsh black. — tool: https://brandsweets.com/palettes/new/f4a6a0-a8d8ea-ffd97d-fef9f3-4a3f3a — collection: https://brandsweets.com/palettes/light

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f49e95-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f49e95" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.