# #f49ada

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f49ada`
- RGB: rgb(244, 154, 218)
- HSL: hsl(317, 80%, 78%)
- OKLCH: oklch(0.797 0.133 338.3)
- Relative luminance: 0.4741
- Nearest named color: Bubblegum Kisses (#f092d6, Δ 1.994) — https://brandsweets.com/colors/bubblegum-kisses
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f49ada

## Tints & shades

- Tints (toward white): #f5a3de, #f6ace1, #f7b6e4, #f8bfe8, #f9c8eb, #fad1ee, #fbdaf2, #fce3f5, #fdedf8, #fef6fc
- Shades (toward black): #f07acf, #ec55c1, #e935b6, #dc18a5, #bc158d, #9c1175, #770d59, #570a41, #320626, #12020e

## Harmonies

- Complementary: #9af4b3
- Analogous: #e09af4, #f49aad
- Triadic: #daf49a, #9adaf4
- Split-complementary: #adf49a, #9af4e0
- Tetradic: #f4e09a, #9af4b3, #9aadf4

## Colors that go with #f49ada

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #f49ada on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f49ada: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #f49ada, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #f49ada: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Calendly (https://brandsweets.com/colors/brands/calendly-com), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #f49ada in 7 real palettes, including Blossom and Macaron, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Meadow (https://brandsweets.com/palettes/light#meadow), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #f49ada — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/deepskyblue
- **Dark Turquoise** #00ced1 [harmony: split] — Dark Turquoise is a split-complement of #f49ada: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkturquoise
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #f49ada: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d818a1 (4.6:1); AA: background → #474747 (4.64:1); AAA: text → #a5127c (7.05:1); AAA: background → #2b2b2b (7.07:1)
- On black (#000000): 10.48:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f49ada-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f49ada" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.