# #f490a0

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f490a0`
- RGB: rgb(244, 144, 160)
- HSL: hsl(350, 82%, 76%)
- OKLCH: oklch(0.762 0.122 10.1)
- Relative luminance: 0.4172
- Nearest named color: Brandywine Spritz (#e69dad, Δ 3.517) — https://brandsweets.com/colors/brandywine-spritz
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f490a0

## Tints & shades

- Tints (toward white): #f599a8, #f6a2b0, #f7b0bc, #f8b9c4, #f9c3cc, #faccd4, #fbd5dc, #fce3e7, #fdecef, #fef6f7
- Shades (toward black): #f16f85, #ee4f69, #ea2a4a, #da1636, #ba122e, #990f26, #790c1e, #540815, #33050d, #130205

## Harmonies

- Complementary: #90f4e3
- Analogous: #f490d3, #f4b190
- Triadic: #a0f490, #90a0f4
- Split-complementary: #90f4b1, #90d3f4
- Tetradic: #d3f490, #90f4e3, #b190f4

## Colors that go with #f490a0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f490a0: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #f490a0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Copper** #b87333 [pool] — Designers have shipped Copper with #f490a0: 4 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #f490a0 in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Casper Sleep's brand system and Tide Pool put Midnight Blue beside #f490a0, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Meadow and Lido put Mustard Yellow beside #f490a0, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #f490a0: 5 real palettes, including Polaroid and Chalkboard, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #f490a0 in 4 real palettes, including Pastel Pop and Dusty Blue, as the supporting colour. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Raycast (https://brandsweets.com/colors/brands/raycast), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/skyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e8173a (4.55:1); AA: background → #404040 (4.61:1); AAA: text → #b0112c (7.09:1); AAA: background → #212121 (7.16:1)
- On black (#000000): 9.34:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f490a0-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f490a0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.