# #f4102f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f4102f`
- RGB: rgb(244, 16, 47)
- HSL: hsl(352, 91%, 51%)
- OKLCH: oklch(0.613 0.243 24.5)
- Relative luminance: 0.1981
- Nearest named color: Barberry (#ee1133, Δ 1.255) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f4102f

## Tints & shades

- Tints (toward white): #f52944, #f63c55, #f7556a, #f86d7f, #f98595, #fa99a6, #fbb1bb, #fcc9d0, #fddde1, #fff5f6
- Shades (toward black): #e00b27, #cd0a24, #b4081f, #9c071b, #880618, #700514, #58040f, #3f030b, #2c0208, #130103

## Harmonies

- Complementary: #10f4d5
- Analogous: #f410a0, #f46410
- Triadic: #2ff410, #102ff4
- Split-complementary: #10f464, #10a0f4
- Tetradic: #a0f410, #10f4d5, #6410f4

## Colors that go with #f4102f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f4102f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #f4102f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #f4102f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f4102f in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Gap's brand system put Blue beside #f4102f, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f4102f: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f4102f: 19 real palettes, including ElevenLabs's brand system and L'Oréal's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f4102f: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ea0b29 (4.59:1); AA: background → #0f0f0f (4.53:1); AAA: text → #b4081f (7.01:1)
- On black (#000000): 4.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f86377 (7.04:1)

## Brands using this color

- **ElevenLabs** — primary #f41a2f (Δ 0.497) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 0.497) — https://brandsweets.com/colors/brands/elevenlabs-io
- **Wise** — primary #f4243b (Δ 1.307) — https://brandsweets.com/colors/brands/wise-com
- **Mattel** — secondary #ee0024 (Δ 1.615) — https://brandsweets.com/colors/brands/mattel-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f4102f-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f4102f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.