# #f40f0b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f40f0b`
- RGB: rgb(244, 15, 11)
- HSL: hsl(1, 91%, 50%)
- OKLCH: oklch(0.611 0.246 29.1)
- Relative luminance: 0.196
- Nearest named color: Assassin’s Red (#f60206, Δ 0.436) — https://brandsweets.com/colors/assassins-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f40f0b

## Tints & shades

- Tints (toward white): #f52724, #f63f3c, #f75250, #f86a68, #f98280, #fa9a99, #fbb2b1, #fcc5c5, #fddddd, #fff5f5
- Shades (toward black): #db0e0a, #c80d09, #af0b08, #9c0a07, #840806, #6b0705, #580604, #3f0403, #2c0302, #130101

## Harmonies

- Complementary: #0bf0f4
- Analogous: #f40b7c, #f4830b
- Triadic: #0bf40f, #0f0bf4
- Split-complementary: #0bf483, #0b7cf4
- Tetradic: #7cf40b, #0bf0f4, #830bf4

## Colors that go with #f40f0b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f40f0b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #f40f0b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #f40f0b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #f40f0b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f40f0b in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #f40f0b, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f40f0b: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f40f0b: 18 real palettes, including ElevenLabs's brand system and L'Oréal's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ea0f0b (4.59:1); AA: background → #0d0d0d (4.55:1); AAA: text → #b40b08 (7.02:1)
- On black (#000000): 4.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f86663 (7.07:1)

## Brands using this color

- **Vercel** — danger #ee0000 (Δ 1.461) — https://brandsweets.com/colors/brands/vercel
- **Tinder** — secondary #ec180e (Δ 1.519) — https://brandsweets.com/colors/brands/tinder-com
- **native Cybersecurity** — primary #fc0404 (Δ 1.525) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Doordash** — secondary #eb1700 (Δ 1.792) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.798) — https://brandsweets.com/colors/brands/databricks-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.856) — https://brandsweets.com/colors/brands/crowdstrike-com
- **ElevenLabs** — primary #f41a2f (Δ 1.9) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.9) — https://brandsweets.com/colors/brands/elevenlabs-io
- **LG** — secondary #ea1917 (Δ 1.916) — https://brandsweets.com/colors/brands/lg-com
- **Mattel** — secondary #ee0024 (Δ 1.989) — https://brandsweets.com/colors/brands/mattel-com
- **Twitch** — accent #eb0400 (Δ 1.998) — https://brandsweets.com/colors/brands/twitch-tv

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f40f0b-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f40f0b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.