# #f40695

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f40695`
- RGB: rgb(244, 6, 149)
- HSL: hsl(324, 95%, 49%)
- OKLCH: oklch(0.634 0.259 354)
- Relative luminance: 0.2153
- Nearest named color: Fanatic Fuchsia (#ee1199, Δ 1.317) — https://brandsweets.com/colors/fanatic-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f40695

## Tints & shades

- Tints (toward white): #f91aa0, #fa33aa, #fa4cb5, #fb65bf, #fc7ec9, #fc92d2, #fdaadc, #fdc3e6, #fedcf1, #fff5fb
- Shades (toward black): #e00689, #c70579, #b3056d, #9a045e, #860352, #6d0343, #5a0237, #410227, #2d011b, #14010c

## Harmonies

- Complementary: #06f465
- Analogous: #dc06f4, #f4061e
- Triadic: #95f406, #0695f4
- Split-complementary: #1ef406, #06f4dc
- Tetradic: #f4dc06, #06f465, #061ef4

## Colors that go with #f40695

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #f40695 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Sunset Boulevard put Tomato beside #f40695, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #f40695: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #f40695: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #f40695 in two real palettes: The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f40695: two real palettes: Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #f40695 in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Taupe** #483c32 [pool] — Taupe is paired with #f40695 in two real palettes: Airbnb's brand system and Dunkin''s brand system, as the text colour against it. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.96:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e00689 (4.61:1); AA: background → #171717 (4.53:1); AAA: text → #a90467 (7.24:1)
- On black (#000000): 5.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fb56b9 (7.13:1)

## Brands using this color

- **JetBrains** — primary #f1049f (Δ 1.747) — https://brandsweets.com/colors/brands/jetbrains-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f40695-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f40695" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.