# #f40176

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f40176`
- RGB: rgb(244, 1, 118)
- HSL: hsl(331, 99%, 48%)
- OKLCH: oklch(0.623 0.251 3.9)
- Relative luminance: 0.2056
- Nearest named color: Berry Blast (#ff017f, Δ 2.445) — https://brandsweets.com/colors/berry-blast
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f40176

## Tints & shades

- Tints (toward white): #fe1083, #fe2a90, #fe439e, #fe5dab, #fe76b8, #fe8fc5, #ffa9d2, #ffc2df, #ffdbed, #fff5fa
- Shades (toward black): #df016c, #c60160, #b20156, #98014a, #840140, #700136, #56002a, #420020, #290014, #14000a

## Harmonies

- Complementary: #01f47e
- Analogous: #f401f0, #f40501
- Triadic: #76f401, #0176f4
- Split-complementary: #01f405, #01f0f4
- Tetradic: #f0f401, #01f47e, #0501f4

## Colors that go with #f40176

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f40176: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: analogous] — Orange Red is #f40176's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Todoist (https://brandsweets.com/colors/brands/todoist-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/orangered
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #f40176 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Dunkin''s brand system and native Cybersecurity's brand system put Blue beside #f40176, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f40176: 10 real palettes, including Maybelline's brand system and Costco's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Costco (https://brandsweets.com/colors/brands/costco-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #f40176: 5 real palettes, including Wendy's's brand system and Nintendo's brand system, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), 3M (https://brandsweets.com/colors/brands/3m-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick
- **Gold** #ffd700 [pool] — Gold shows up next to #f40176 in 7 real palettes, including Tabloid and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Diner and Lay's's brand system put Mustard Yellow beside #f40176, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Lay's (https://brandsweets.com/colors/brands/lays-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e4016f (4.63:1); AA: background → #121212 (4.56:1); AAA: text → #ad0154 (7.22:1)
- On black (#000000): 5.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe58a8 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f40176-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f40176" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.