# #f396df

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f396df`
- RGB: rgb(243, 150, 223)
- HSL: hsl(313, 79%, 77%)
- OKLCH: oklch(0.791 0.143 335.1)
- Relative luminance: 0.462
- Nearest named color: Bubblegum Kisses (#f092d6, Δ 1.494) — https://brandsweets.com/colors/bubblegum-kisses
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f396df

## Tints & shades

- Tints (toward white): #f49fe1, #f5a8e4, #f6b1e7, #f7bbea, #f9c8ee, #fad1f1, #fbdaf4, #fce4f7, #fdedf9, #fef6fc
- Shades (toward black): #ef76d5, #eb52c9, #e732c0, #db1ab1, #bb1697, #97127a, #770e60, #570a46, #320629, #12020f

## Harmonies

- Complementary: #96f3aa
- Analogous: #d896f3, #f396b0
- Triadic: #dff396, #96dff3
- Split-complementary: #b0f396, #96f3d8
- Tetradic: #f3d896, #96f3aa, #96b0f3

## Colors that go with #f396df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #f396df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #f396df, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #f396df in 5 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f396df: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #f396df: 3 real palettes, including Macaron and Calendly's brand system, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Calendly (https://brandsweets.com/colors/brands/calendly-com), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/powderblue
- **Medium Turquoise** #48d1cc [harmony: split] — Medium Turquoise is a split-complement of #f396df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumturquoise
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #f396df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Crimson** #dc143c [pool] — Crimson is paired with #f396df in two real palettes: Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d719ae (4.53:1); AA: background → #474747 (4.53:1); AAA: text → #a01381 (7.23:1); AAA: background → #292929 (7.09:1)
- On black (#000000): 10.24:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f396df-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f396df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.