# #f396da

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f396da`
- RGB: rgb(243, 150, 218)
- HSL: hsl(316, 79%, 77%)
- OKLCH: oklch(0.789 0.139 337.5)
- Relative luminance: 0.4593
- Nearest named color: Bubblegum Kisses (#f092d6, Δ 1.124) — https://brandsweets.com/colors/bubblegum-kisses
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f396da

## Tints & shades

- Tints (toward white): #f49fdd, #f5a8e0, #f6b1e4, #f7bbe7, #f9c8ec, #fad1ef, #fbdaf2, #fce4f5, #fdedf9, #fef6fc
- Shades (toward black): #ef76cf, #eb52c2, #e732b7, #db1aa8, #bb168f, #971273, #770e5b, #570a42, #320626, #12020e

## Harmonies

- Complementary: #96f3af
- Analogous: #dd96f3, #f396ac
- Triadic: #daf396, #96daf3
- Split-complementary: #acf396, #96f3dd
- Tetradic: #f3dd96, #96f3af, #96acf3

## Colors that go with #f396da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #f396da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f396da: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #f396da, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #f396da in 5 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #f396da: 3 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/powderblue
- **Dark Turquoise** #00ced1 [harmony: split] — Dark Turquoise is a split-complement of #f396da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkturquoise
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #f396da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Amber** #ffbf00 [pool] — Amber is paired with #f396da in two real palettes: Gumroad's brand system and Beach Hut, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d719a4 (4.6:1); AA: background → #474747 (4.51:1); AAA: text → #a4137e (7.06:1); AAA: background → #292929 (7.06:1)
- On black (#000000): 10.19:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f396da-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f396da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.