# #f38c91

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f38c91`
- RGB: rgb(243, 140, 145)
- HSL: hsl(357, 81%, 75%)
- OKLCH: oklch(0.751 0.125 17.4)
- Relative luminance: 0.3986
- Nearest named color: Boho Blush (#e58787, Δ 3) — https://brandsweets.com/colors/boho-blush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f38c91

## Tints & shades

- Tints (toward white): #f4959a, #f5a3a7, #f6acb0, #f7b5b8, #f9c3c6, #facccf, #fbd5d7, #fcdfe0, #fdeded, #fef6f6
- Shades (toward black): #ef6b72, #ec4b53, #e92b34, #d91720, #b9131c, #941016, #730c11, #53090c, #330508, #120203

## Harmonies

- Complementary: #8cf3ee
- Analogous: #f38cc4, #f3ba8c
- Triadic: #91f38c, #8c91f3
- Split-complementary: #8cf3ba, #8cc4f3
- Tetradic: #c4f38c, #8cf3ee, #ba8cf3

## Colors that go with #f38c91

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f38c91: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #f38c91 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Bramble put Champagne beside #f38c91, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #f38c91 in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Casper Sleep's brand system and Tide Pool put Midnight Blue beside #f38c91, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Sketch (https://brandsweets.com/colors/brands/sketch-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Meadow and Lido put Mustard Yellow beside #f38c91, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #f38c91 in 5 real palettes, including Webflow's brand system and OktaOkta on YoutubeOkta on XOkta on LinkedIn's brand system, as the lead colour. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Grafana Labs (https://brandsweets.com/colors/brands/grafana-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #f38c91: 5 real palettes, including Polaroid and Chalkboard, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Resort (https://brandsweets.com/palettes/light#resort), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e71d27 (4.56:1); AA: background → #3d3d3d (4.64:1); AAA: text → #af121a (7.18:1); AAA: background → #1f1f1f (7.04:1)
- On black (#000000): 8.97:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f38c91-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f38c91" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.