# #f38430

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f38430`
- RGB: rgb(243, 132, 48)
- HSL: hsl(26, 89%, 57%)
- OKLCH: oklch(0.724 0.164 52.9)
- Relative luminance: 0.3577
- Nearest named color: À l’Orange (#f2850d, Δ 1.587) — https://brandsweets.com/colors/a-lorange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f38430

## Tints & shades

- Tints (toward white): #f49043, #f59b56, #f6a76a, #f7b27d, #f9c095, #facca8, #fbd7bc, #fce2cf, #fdeee2, #fef9f5
- Shades (toward black): #f27618, #de670d, #c65c0c, #ae510a, #954609, #783807, #602d06, #482204, #2b1403, #130901

## Harmonies

- Complementary: #309ef3
- Analogous: #f3303d, #f3e630
- Triadic: #30f384, #8430f3
- Split-complementary: #30f3e6, #303df3
- Tetradic: #3df330, #309ef3, #e630f3

## Colors that go with #f38430

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f38430: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hermès (https://brandsweets.com/colors/brands/hermes-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f38430: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #f38430 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Cursor (https://brandsweets.com/colors/brands/cursor-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f38430 in 5 real palettes, including Ahrefs's brand system and Maple, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #f38430, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f38430 in 4 real palettes, including Chalkboard and Kiln, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f38430: 5 real palettes, including Paper & Pine and Alpine, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Woodsmoke and Forest Floor put Champagne beside #f38430, as that palette's text colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bc580b (4.63:1); AA: background → #383838 (4.55:1); AAA: text → #8c4108 (7.31:1); AAA: background → #141414 (7.15:1)
- On black (#000000): 8.15:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Cloudflare** — primary #f6821f (Δ 0.9) — https://brandsweets.com/colors/brands/cloudflare
- **Elastic** — primary #fc8204 (Δ 1.973) — https://brandsweets.com/colors/brands/elastic-co

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f38430-c4b29c-62cbc5-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f38430" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.