# #f381fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f381fd`
- RGB: rgb(243, 129, 253)
- HSL: hsl(295, 97%, 75%)
- OKLCH: oklch(0.773 0.204 324.3)
- Relative luminance: 0.4185
- Nearest named color: Atomic Pink (#fb7efd, Δ 1.411) — https://brandsweets.com/colors/atomic-pink
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/f381fd

## Tints & shades

- Tints (toward white): #f48bfd, #f59bfd, #f6a5fe, #f7affe, #f9befe, #fac8fe, #fbd2fe, #fcdcfe, #fdebff, #fef5ff
- Shades (toward black): #ef5efd, #ec3bfc, #e918fb, #d904ec, #b803c9, #9402a1, #73027e, #53015a, #330137, #120014

## Harmonies

- Complementary: #8cfd81
- Analogous: #b581fd, #fd81ca
- Triadic: #fdf381, #81fdf3
- Split-complementary: #cafd81, #81fdb5
- Tetradic: #fdb581, #8cfd81, #81cafd

## Colors that go with #f381fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #f381fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #f381fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #f381fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #f381fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #f381fd in two real palettes: Supabase's brand system and Obsidian's brand system, as the lead colour. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #f381fd in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #f381fd in two real palettes: Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #f381fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cb03dd (4.57:1); AA: background → #404040 (4.63:1); AAA: text → #9803a6 (7.24:1); AAA: background → #212121 (7.18:1)
- On black (#000000): 9.37:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f381fd-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f381fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.