# #f368b2

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f368b2`
- RGB: rgb(243, 104, 178)
- HSL: hsl(328, 85%, 68%)
- OKLCH: oklch(0.71 0.187 349.8)
- Relative luminance: 0.3217
- Nearest named color: Hot Pink (#ff69b4, Δ 2.226) — https://brandsweets.com/colors/hotpink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f368b2

## Tints & shades

- Tints (toward white): #f476b9, #f584c0, #f692c8, #f7a1cf, #f8afd6, #fabddd, #fbcbe5, #fcd9ec, #fde7f3, #fef6fa
- Shades (toward black): #f04ca4, #ee2b93, #e71384, #c61071, #aa0e61, #8e0b51, #6d093e, #50072e, #2f041b, #13020b

## Harmonies

- Complementary: #68f3a9
- Analogous: #ee68f3, #f3686d
- Triadic: #b2f368, #68b2f3
- Split-complementary: #6df368, #68f3ee
- Tetradic: #f3ee68, #68f3a9, #686df3

## Colors that go with #f368b2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f368b2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f368b2: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #f368b2 in 5 real palettes, including Meadow and Raycast's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Raycast (https://brandsweets.com/colors/brands/raycast), Airbnb (https://brandsweets.com/colors/brands/airbnb), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Meadow and Lido put Mustard Yellow beside #f368b2, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Yellow** #ffff00 [pool] — 3 real palettes, including Arcade and JetBrains's brand system put Yellow beside #f368b2, as the accent. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/yellow
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #f368b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen
- **Amber** #ffbf00 [pool] — Amber is paired with #f368b2 in two real palettes: Beach Hut and Gumroad's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f368b2: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e21281 (4.53:1); AA: background → #303030 (4.67:1); AAA: text → #aa0e61 (7.13:1); AAA: background → #0a0a0a (7.01:1)
- On black (#000000): 7.43:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Lavender Haze** (playful, cool, light) — #8b5cf6, #c4b5fd, #f472b6, #faf7ff, #2e1f47 — Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible. — tool: https://brandsweets.com/palettes/new/8b5cf6-c4b5fd-f472b6-faf7ff-2e1f47 — collection: https://brandsweets.com/palettes/playful

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f368b2-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f368b2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.