# #f36812

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f36812`
- RGB: rgb(243, 104, 18)
- HSL: hsl(23, 90%, 51%)
- OKLCH: oklch(0.681 0.19 44.8)
- Relative luminance: 0.29
- Nearest named color: Apocalyptic Orange (#f4711e, Δ 1.763) — https://brandsweets.com/colors/apocalyptic-orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f36812

## Tints & shades

- Tints (toward white): #f4772a, #f5843d, #f69355, #f7a26e, #f9b286, #fabe99, #fbceb1, #fcddca, #fde9dd, #fef9f5
- Shades (toward black): #df5d0c, #cb550b, #b34b09, #9b4008, #883807, #6f2e06, #572405, #3f1a03, #2c1202, #130801

## Harmonies

- Complementary: #129cf3
- Analogous: #f3122c, #f3d812
- Triadic: #12f368, #6812f3
- Split-complementary: #12f3d8, #122cf3
- Tetradic: #2cf312, #129cf3, #d812f3

## Colors that go with #f36812

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f36812 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f36812: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #f36812 in 7 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Sketch's brand system put Blue beside #f36812, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #f36812 in 4 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f36812: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #f36812: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f36812 in 6 real palettes, including Burger King's brand system and Pizza Hut's brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c2510a (4.69:1); AA: background → #2b2b2b (4.58:1); AAA: text → #963e08 (7.02:1)
- On black (#000000): 6.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f36e1b (7.06:1)

## Brands using this color

- **Etsy** — primary #f1641e (Δ 1.127) — https://brandsweets.com/colors/brands/etsy-com
- **Replit** — primary #f26207 (Δ 1.153) — https://brandsweets.com/colors/brands/replit
- **Harley-Davidson** — secondary #fa6600 (Δ 1.252) — https://brandsweets.com/colors/brands/harley-davidson-com
- **Hermès** — primary #f37021 (Δ 1.518) — https://brandsweets.com/colors/brands/hermes-com
- **dbt Labs** — primary #fc6304 (Δ 1.687) — https://brandsweets.com/colors/brands/getdbt-com
- **Fivetran blue** — accent #fe6703 (Δ 1.982) — https://brandsweets.com/colors/brands/fivetran-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f36812-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f36812" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.