# #f35512

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f35512`
- RGB: rgb(243, 85, 18)
- HSL: hsl(18, 90%, 51%)
- OKLCH: oklch(0.657 0.205 38.8)
- Relative luminance: 0.256
- Nearest named color: orangered (#ff4500, Δ 2.785) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f35512

## Tints & shades

- Tints (toward white): #f4662a, #f5743d, #f68655, #f7976e, #f9a886, #fab699, #fbc8b1, #fcd9ca, #fde7dd, #fef8f5
- Shades (toward black): #df4b0c, #cb450b, #b33c09, #9b3408, #882e07, #6f2606, #571d05, #3f1503, #2c0f02, #130701

## Harmonies

- Complementary: #12aff3
- Analogous: #f3123f, #f3c612
- Triadic: #12f355, #5512f3
- Split-complementary: #12f3c6, #123ff3
- Tetradic: #3ff312, #12aff3, #c612f3

## Colors that go with #f35512

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f35512 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f35512: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #f35512: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit), Readymag (https://brandsweets.com/colors/brands/readymag-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f35512 in 9 real palettes, including Ember and Heatwave, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Glossier's brand system put Blue beside #f35512, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f35512: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #f35512 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f35512 in 8 real palettes, including Pizza Hut's brand system and Redfin's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d0460b (4.6:1); AA: background → #242424 (4.52:1); AAA: text → #9b3408 (7.27:1)
- On black (#000000): 6.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f46d34 (7.08:1)

## Brands using this color

- **PlanetScale** — primary #f35815 (Δ 0.492) — https://brandsweets.com/colors/brands/planetscale-com
- **PlanetScale** — secondary #f35815 (Δ 0.492) — https://brandsweets.com/colors/brands/planetscale-com
- **Cursor** — primary #f54e00 (Δ 1.039) — https://brandsweets.com/colors/brands/cursor-com
- **Cursor** — secondary #f54e00 (Δ 1.039) — https://brandsweets.com/colors/brands/cursor-com
- **Figma** — primary #f24e1e (Δ 1.451) — https://brandsweets.com/colors/brands/figma
- **Figma** — logoRed #f24e1e (Δ 1.451) — https://brandsweets.com/colors/brands/figma
- **Prepare your taste buds...** — primary #fc5404 (Δ 1.666) — https://brandsweets.com/colors/brands/grubhub-com
- **Strava** — primary #fc5404 (Δ 1.666) — https://brandsweets.com/colors/brands/strava-com
- **Substack** — primary #fc5404 (Δ 1.666) — https://brandsweets.com/colors/brands/substack-com
- **Tide** — accent #fb4c06 (Δ 1.75) — https://brandsweets.com/colors/brands/tide-com
- **Together AI** — primary #fc4c02 (Δ 1.866) — https://brandsweets.com/colors/brands/together-ai
- **Replit** — secondary #ec4e02 (Δ 1.956) — https://brandsweets.com/colors/brands/replit

## Curated palettes containing it

- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold
- **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f35512-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f35512" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.