# #f35391

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f35391`
- RGB: rgb(243, 83, 145)
- HSL: hsl(337, 87%, 64%)
- OKLCH: oklch(0.675 0.202 0.3)
- Relative luminance: 0.2729
- Nearest named color: Flamboyant Flamingo (#f74480, Δ 2.746) — https://brandsweets.com/colors/flamboyant-flamingo
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f35391

## Tints & shades

- Tints (toward white): #f4629a, #f575a6, #f683af, #f896bc, #f9a4c5, #fab3ce, #fbc6da, #fcd4e3, #fde7f0, #fef5f9
- Shades (toward black): #f1377e, #ef1a6c, #db0f5d, #bf0d51, #a20b45, #860939, #69072d, #4c0521, #300314, #130108

## Harmonies

- Complementary: #53f3b6
- Analogous: #f353e0, #f36653
- Triadic: #91f353, #5391f3
- Split-complementary: #53f366, #53e0f3
- Tetradic: #e0f353, #53f3b6, #6653f3

## Colors that go with #f35391

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f35391: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Audi (https://brandsweets.com/colors/brands/audi-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f35391 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #f35391 in 4 real palettes, including Snyk's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #f35391 in 5 real palettes, including Night Market and Tequila Sunrise, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Lido and Crayon Box put Mustard Yellow beside #f35391, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Diner (https://brandsweets.com/palettes/vivid#diner), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/mustard
- **Taupe** #483c32 [pool] — Taupe is paired with #f35391 in 7 real palettes, including Airbnb's brand system and Raycast's brand system, as the text colour against it. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Raycast (https://brandsweets.com/colors/brands/raycast), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [harmony, pool: analogous] — Tomato is #f35391's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #f35391: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e51062 (4.58:1); AA: background → #262626 (4.65:1); AAA: text → #ac0c49 (7.23:1)
- On black (#000000): 6.46:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f4629a (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f35391-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f35391" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.