# #f34496

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f34496`
- RGB: rgb(243, 68, 150)
- HSL: hsl(332, 88%, 61%)
- OKLCH: oklch(0.662 0.221 356.5)
- Relative luminance: 0.2539
- Nearest named color: Flamboyant Flamingo (#f74480, Δ 3.398) — https://brandsweets.com/colors/flamboyant-flamingo
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f34496

## Tints & shades

- Tints (toward white): #f457a1, #f566a9, #f679b3, #f88cbe, #f99fc9, #faaed1, #fbc1dc, #fcd4e7, #fde2ef, #fef5fa
- Shades (toward black): #f12786, #f00f78, #d30d6a, #b60c5b, #9e0a4f, #810841, #650632, #480524, #300318, #13010a

## Harmonies

- Complementary: #44f3a1
- Analogous: #f344ed, #f34a44
- Triadic: #96f344, #4496f3
- Split-complementary: #44f34a, #44edf3
- Tetradic: #edf344, #44f3a1, #4a44f3

## Colors that go with #f34496

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f34496 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f34496: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Lido (https://brandsweets.com/palettes/vivid#lido), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #f34496 in 4 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #f34496 in 4 real palettes, including Night Market and Tequila Sunrise, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Taupe** #483c32 [pool] — Taupe is paired with #f34496 in 4 real palettes, including Airbnb's brand system and Raycast's brand system, as the text colour against it. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Raycast (https://brandsweets.com/colors/brands/raycast), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [harmony, pool: analogous] — Tomato is #f34496's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #f34496: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #f34496: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e10e71 (4.66:1); AA: background → #212121 (4.66:1); AAA: text → #ad0b56 (7.1:1)
- On black (#000000): 6.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f561a6 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f34496-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f34496" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.