# #f11704

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f11704`
- RGB: rgb(241, 23, 4)
- HSL: hsl(5, 97%, 48%)
- OKLCH: oklch(0.607 0.242 30)
- Relative luminance: 0.1932
- Nearest named color: Assassin’s Red (#f60206, Δ 1.056) — https://brandsweets.com/colors/assassins-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f11704

## Tints & shades

- Tints (toward white): #fb2613, #fc3d2c, #fc5445, #fd6b5e, #fd8277, #fd9a90, #feb1aa, #fec8c3, #fedfdc, #fff6f5
- Shades (toward black): #dd1603, #c41303, #b01103, #970f02, #830d02, #6f0b02, #550801, #410601, #280401, #140200

## Harmonies

- Complementary: #04ddf1
- Analogous: #f10467, #f18e04
- Triadic: #04f117, #1704f1
- Split-complementary: #04f18e, #0467f1
- Tetradic: #67f104, #04ddf1, #8e04f1

## Colors that go with #f11704

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f11704: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #f11704 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #f11704 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #f11704: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f11704 in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #f11704, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f11704: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f11704: 18 real palettes, including ElevenLabs's brand system and L'Oréal's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e71604 (4.65:1); AA: background → #0d0d0d (4.5:1); AAA: text → #b01103 (7.17:1)
- On black (#000000): 4.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fc6254 (7.01:1)

## Brands using this color

- **Tinder** — secondary #ec180e (Δ 1.018) — https://brandsweets.com/colors/brands/tinder-com
- **Vercel** — danger #ee0000 (Δ 1.184) — https://brandsweets.com/colors/brands/vercel
- **Doordash** — secondary #eb1700 (Δ 1.225) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.243) — https://brandsweets.com/colors/brands/databricks-com
- **LG** — secondary #ea1917 (Δ 1.491) — https://brandsweets.com/colors/brands/lg-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.523) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Twitch** — accent #eb0400 (Δ 1.616) — https://brandsweets.com/colors/brands/twitch-tv
- **Wired** — secondary #eb0000 (Δ 1.704) — https://brandsweets.com/colors/brands/wired-com
- **Gatorade** — secondary #ea0000 (Δ 1.89) — https://brandsweets.com/colors/brands/gatorade-com
- **Pizza Hut** — primary #ee3124 (Δ 1.952) — https://brandsweets.com/colors/brands/pizzahut-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.993) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f11704-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f11704" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.