# #f0d69d

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f0d69d`
- RGB: rgb(240, 214, 157)
- HSL: hsl(41, 73%, 78%)
- OKLCH: oklch(0.884 0.079 86.2)
- Relative luminance: 0.6905
- Nearest named color: Beige (#e6daa6, Δ 1.667) — https://brandsweets.com/colors/beige-2
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f0d69d

## Tints & shades

- Tints (toward white): #f1daa7, #f3ddb0, #f4e1b8, #f5e5c1, #f7e9ca, #f8ecd3, #f9f0dc, #fbf4e5, #fcf8ed, #fefbf6
- Shades (toward black): #ebc97f, #e6ba5c, #e1ad3d, #d49b21, #b5851c, #966e17, #735412, #543d0d, #312408, #120d03

## Harmonies

- Complementary: #9eb8f0
- Analogous: #f0ad9e, #e1f09e
- Triadic: #9ef0d6, #d69ef0
- Split-complementary: #9ee1f0, #ad9ef0
- Tetradic: #9ef0ad, #9eb8f0, #f09ee1

## Colors that go with #f0d69d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f0d69d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #f0d69d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #f0d69d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/lilac
- **Brown** #a52a2a [pool] — 4 real palettes, including Woodsmoke and Velvet put Brown beside #f0d69d, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Velvet (https://brandsweets.com/palettes/luxury#velvet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f0d69d: 6 real palettes, including Coastal and Diner, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Diner (https://brandsweets.com/palettes/vivid#diner), Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #f0d69d: 9 real palettes, including Bramble and Clay & Linen, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Bakery (https://brandsweets.com/palettes/warm#bakery), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #f0d69d: 6 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f0d69d in 11 real palettes, including Diner and Wells Fargo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lay's (https://brandsweets.com/colors/brands/lays-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #966e17 (4.63:1); AA: background → #5e5e5e (4.57:1); AAA: text → #6e5111 (7.37:1); AAA: background → #424242 (7.09:1)
- On black (#000000): 14.81:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **American Eagle** — accent #e9db9e (Δ 1.519) — https://brandsweets.com/colors/brands/ae-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f0d69d-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f0d69d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.