# #f0d60f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f0d60f`
- RGB: rgb(240, 214, 15)
- HSL: hsl(53, 88%, 50%)
- OKLCH: oklch(0.871 0.179 100.3)
- Relative luminance: 0.6665
- Nearest named color: Banana Brick (#e8d82c, Δ 1.213) — https://brandsweets.com/colors/banana-brick
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f0d60f

## Tints & shades

- Tints (toward white): #f1da27, #f3de3f, #f4e152, #f6e56a, #f7e982, #f9ee9a, #faf2b2, #fbf5c5, #fdf9dd, #fefdf5
- Shades (toward black): #d8c00e, #c5af0d, #ad9a0b, #99890a, #817308, #695e07, #564d06, #3e3804, #2b2603, #131101

## Harmonies

- Complementary: #0f29f0
- Analogous: #f0650f, #9af00f
- Triadic: #0ff0d6, #d60ff0
- Split-complementary: #0f9af0, #650ff0
- Tetradic: #0ff065, #0f29f0, #f00f9a

## Colors that go with #f0d60f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f0d60f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #f0d60f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #f0d60f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #f0d60f, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #f0d60f: 5 real palettes, including NBA's brand system and Ahrefs's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f0d60f in 8 real palettes, including Lay's's brand system and Tequila Sunrise, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f0d60f: 8 real palettes, including LEGO's brand system and Ikea's brand system, as the accent. Seen in: LEGO (https://brandsweets.com/colors/brands/lego-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f0d60f: 6 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #817308 (4.78:1); AA: background → #5c5c5c (4.56:1); AAA: text → #605506 (7.5:1); AAA: background → #404040 (7.08:1)
- On black (#000000): 14.33:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Lay's** — primary #fcd609 (Δ 1.774) — https://brandsweets.com/colors/brands/lays-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f0d60f-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f0d60f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.