# #f0d389

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f0d389`
- RGB: rgb(240, 211, 137)
- HSL: hsl(43, 77%, 74%)
- OKLCH: oklch(0.875 0.098 88.9)
- Relative luminance: 0.6692
- Nearest named color: Ancient Treasure (#e7d082, Δ 1.743) — https://brandsweets.com/colors/ancient-treasure
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f0d389

## Tints & shades

- Tints (toward white): #f1d693, #f3dba0, #f4dfa9, #f6e4b7, #f7e7c0, #f8ebc9, #faf0d6, #fbf3df, #fdf8ed, #fefcf6
- Shades (toward black): #ecc76a, #e8bb4a, #e3af2b, #d09c1b, #b08517, #906d13, #71550f, #513d0b, #322506, #120e02

## Harmonies

- Complementary: #8aa7f0
- Analogous: #f0a08a, #daf08a
- Triadic: #8af0d3, #d38af0
- Split-complementary: #8adaf0, #a08af0
- Tetradic: #8af0a0, #8aa7f0, #f08ada

## Colors that go with #f0d389

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f0d389: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #f0d389: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #f0d389 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/lilac
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and Garnet put Brown beside #f0d389, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #f0d389: 4 real palettes, including Diner and Coastal, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Coastal (https://brandsweets.com/palettes/cool#coastal), Estate (https://brandsweets.com/palettes/luxury#estate), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #f0d389: 6 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #f0d389 in 8 real palettes, including Diner and Wells Fargo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #f0d389 in 7 real palettes, including Miro's brand system and Oatmeal, as the supporting colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #957013 (4.56:1); AA: background → #5c5c5c (4.58:1); AAA: text → #6c520e (7.37:1); AAA: background → #404040 (7.1:1)
- On black (#000000): 14.38:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Oatly** — secondary #fdcf85 (Δ 1.998) — https://brandsweets.com/colors/brands/oatly-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f0d389-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f0d389" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.