# #f0849f

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f0849f`
- RGB: rgb(240, 132, 159)
- HSL: hsl(345, 78%, 73%)
- OKLCH: oklch(0.739 0.134 4.9)
- Relative luminance: 0.3753
- Nearest named color: Embarrassed (#ee7799, Δ 2.836) — https://brandsweets.com/colors/embarrassed
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f0849f

## Tints & shades

- Tints (toward white): #f292aa, #f39bb1, #f4a9bc, #f5b2c3, #f7bfcd, #f8c9d4, #fad6df, #fbdfe6, #fdedf1, #fef6f8
- Shades (toward black): #ec6586, #e8456e, #e42555, #cc1946, #b1163d, #911232, #710e27, #520a1c, #320611, #120206

## Harmonies

- Complementary: #84f0d5
- Analogous: #f084d5, #f09f84
- Triadic: #9ff084, #849ff0
- Split-complementary: #84f09f, #84d5f0
- Tetradic: #d5f084, #84f0d5, #9f84f0

## Colors that go with #f0849f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f0849f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Lido (https://brandsweets.com/palettes/vivid#lido), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Medium Aquamarine** #66cdaa [harmony, pool: complementary] — Medium Aquamarine sits directly opposite #f0849f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mediumaquamarine
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Casper Sleep's brand system put Midnight Blue beside #f0849f, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Railway (https://brandsweets.com/colors/brands/railway-app), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Meadow and Lido put Mustard Yellow beside #f0849f, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #f0849f: 4 real palettes, including Polaroid and Chalkboard, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Resort (https://brandsweets.com/palettes/light#resort), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #f0849f in 13 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Polaroid (https://brandsweets.com/palettes/light#polaroid), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #f0849f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Dark Turquoise** #00ced1 [harmony, pool: split] — Dark Turquoise is a split-complement of #f0849f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e42151 (4.53:1); AA: background → #3b3b3b (4.54:1); AAA: text → #ac153b (7.18:1); AAA: background → #1a1a1a (7.05:1)
- On black (#000000): 8.51:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Target : Expect More. Pay Less.** — secondary #ee8494 (Δ 1.6) — https://brandsweets.com/colors/brands/target-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f0849f-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f0849f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.