# #f07aaf

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f07aaf`
- RGB: rgb(240, 122, 175)
- HSL: hsl(333, 80%, 71%)
- OKLCH: oklch(0.729 0.156 353.4)
- Relative luminance: 0.3554
- Nearest named color: Embarrassed (#ee7799, Δ 3.073) — https://brandsweets.com/colors/embarrassed
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/f07aaf

## Tints & shades

- Tints (toward white): #f288b7, #f391bd, #f49fc5, #f6accd, #f7bad6, #f8c3db, #fad1e3, #fbdfec, #fce8f1, #fef6f9
- Shades (toward black): #ed5a9c, #ea3e8b, #e61e78, #ca1667, #ae1359, #8e1049, #6e0c38, #4e0928, #32061a, #120209

## Harmonies

- Complementary: #7af0bb
- Analogous: #f07aea, #f0807a
- Triadic: #aff07a, #7aaff0
- Split-complementary: #7af080, #7aeaf0
- Tetradic: #eaf07a, #7af0bb, #807af0

## Colors that go with #f07aaf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #f07aaf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f07aaf: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #f07aaf in 11 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #f07aaf in 3 real palettes, including Mercury's brand system and Sentry's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Railway's brand system put Midnight Blue beside #f07aaf, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Railway (https://brandsweets.com/colors/brands/railway-app), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Meadow and Lido put Mustard Yellow beside #f07aaf, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #f07aaf: 3 real palettes, including Polaroid and Resort, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Resort (https://brandsweets.com/palettes/light#resort), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/sage-green
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #f07aaf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e11973 (4.58:1); AA: background → #383838 (4.53:1); AAA: text → #aa1357 (7.14:1); AAA: background → #141414 (7.11:1)
- On black (#000000): 8.11:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f07aaf-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f07aaf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.