# #f03d46

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f03d46`
- RGB: rgb(240, 61, 70)
- HSL: hsl(357, 86%, 59%)
- OKLCH: oklch(0.633 0.214 23.4)
- Relative luminance: 0.223
- Nearest named color: Angry Flamingo (#f04e45, Δ 2.572) — https://brandsweets.com/colors/angry-flamingo
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f03d46

## Tints & shades

- Tints (toward white): #f25058, #f3626a, #f5757c, #f6888e, #f89ba0, #f9aaae, #fabdc0, #fbd0d2, #fde3e4, #fef6f6
- Shades (toward black): #ef252f, #e4111c, #cc0f19, #af0d15, #980b12, #7b090f, #64070c, #470509, #2f0406, #130102

## Harmonies

- Complementary: #3df0e7
- Analogous: #f03d9f, #f08d3d
- Triadic: #46f03d, #3d46f0
- Split-complementary: #3df08d, #3d9ff0
- Tetradic: #9ff03d, #3df0e7, #8d3df0

## Colors that go with #f03d46

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f03d46: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #f03d46 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #f03d46: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #f03d46 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f03d46 in 7 real palettes, including Google's brand system and Wired's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Doordash's brand system and Monzo's brand system put Blue beside #f03d46, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f03d46: 5 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f03d46: 19 real palettes, including ElevenLabs's brand system and Costco's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.85:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e8111c (4.64:1); AA: background → #1a1a1a (4.53:1); AAA: text → #af0d15 (7.26:1)
- On black (#000000): 5.46:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f4676e (7.01:1)

## Brands using this color

- **Clerk** — secondary #ef4444 (Δ 1.043) — https://brandsweets.com/colors/brands/clerk-com
- **The Ordinary** — secondary #e83f42 (Δ 1.589) — https://brandsweets.com/colors/brands/theordinary-com
- **Snyk** — secondary #ec3347 (Δ 1.699) — https://brandsweets.com/colors/brands/snyk-io

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f03d46-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f03d46" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.