# #f024df

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f024df`
- RGB: rgb(240, 36, 223)
- HSL: hsl(305, 87%, 54%)
- OKLCH: oklch(0.669 0.285 332.3)
- Relative luminance: 0.2511
- Nearest named color: Cupid’s Eye (#ff22dd, Δ 2.945) — https://brandsweets.com/colors/cupids-eye
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f024df

## Tints & shades

- Tints (toward white): #f137e2, #f34fe5, #f462e8, #f679eb, #f78dee, #f8a0f1, #fab7f4, #fbcbf7, #fde2fb, #fef5fe
- Shades (toward black): #ea10d8, #d20fc2, #ba0dac, #a20b96, #8a0a80, #72086a, #5b0654, #43053e, #2b0328, #130112

## Harmonies

- Complementary: #24f035
- Analogous: #9b24f0, #f02479
- Triadic: #dff024, #24dff0
- Split-complementary: #79f024, #24f09b
- Tetradic: #f09b24, #24f035, #2479f0

## Colors that go with #f024df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #f024df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f024df: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #f024df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #f024df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [pool] — Crimson is paired with #f024df in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f024df: two real palettes: Maybelline's brand system and Hasbro's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #f024df — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #f024df — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d20fc2 (4.58:1); AA: background → #212121 (4.62:1); AAA: text → #9d0b91 (7.27:1)
- On black (#000000): 6.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f34fe5 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f024df-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f024df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.