# #f01414

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f01414`
- RGB: rgb(240, 20, 20)
- HSL: hsl(0, 88%, 51%)
- OKLCH: oklch(0.605 0.241 28.6)
- Relative luminance: 0.1908
- Nearest named color: Assassin’s Red (#f60206, Δ 1.149) — https://brandsweets.com/colors/assassins-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f01414

## Tints & shades

- Tints (toward white): #f22c2c, #f33f3f, #f45757, #f66f6f, #f78787, #f99a9a, #fab2b2, #fccaca, #fddddd, #fef5f5
- Shades (toward black): #dd0e0e, #c90d0d, #b10b0b, #990a0a, #860909, #6e0707, #560606, #3e0404, #2b0303, #130101

## Harmonies

- Complementary: #14f0f0
- Analogous: #f01482, #f08214
- Triadic: #14f014, #1414f0
- Split-complementary: #14f082, #1482f0
- Tetradic: #82f014, #14f0f0, #8214f0

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0f0f (4.56:1); AA: background → #0a0a0a (4.54:1); AAA: text → #b10b0b (7.19:1)
- On black (#000000): 4.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f66a6a (7.19:1)

## Brands using this color

- **Vercel** — danger #ee0000 (Δ 0.98) — https://brandsweets.com/colors/brands/vercel
- **Twitch** — accent #eb0400 (Δ 1.405) — https://brandsweets.com/colors/brands/twitch-tv
- **ElevenLabs** — primary #f41a2f (Δ 1.88) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.88) — https://brandsweets.com/colors/brands/elevenlabs-io

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f01414-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f01414" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.