# #effe90

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#effe90`
- RGB: rgb(239, 254, 144)
- HSL: hsl(68, 98%, 78%)
- OKLCH: oklch(0.963 0.135 115.4)
- Relative luminance: 0.9125
- Nearest named color: Butter (#ffff81, Δ 2.412) — https://brandsweets.com/colors/butter
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/effe90

## Tints & shades

- Tints (toward white): #f1fe9a, #f2fea4, #f4feae, #f5feb8, #f6fec2, #f8fecd, #f9ffd7, #fbffe1, #fcffeb, #fefff5
- Shades (toward black): #eafe6d, #e4fd44, #dffd21, #d2f202, #b4cf02, #95ac02, #728301, #536001, #303801, #121400

## Harmonies

- Complementary: #9f90fe
- Analogous: #fed690, #b8fe90
- Triadic: #90effe, #fe90ef
- Split-complementary: #90b8fe, #d690fe
- Tetradic: #90fed6, #9f90fe, #fe90b8

## Colors that go with #effe90

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #effe90: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #effe90 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Snapchat's brand system and Bumble's brand system put Blue beside #effe90, as the supporting colour. Seen in: Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #effe90 in 7 real palettes, including Lay's's brand system and Ferrari's brand system, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #effe90: 4 real palettes, including JetBrains's brand system and Star Wars's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #effe90: 4 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #effe90 in 13 real palettes, including Crayon Box and Calvin Klein's brand system, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 5 real palettes, including Crayon Box and Fresh Juice put Tomato beside #effe90, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6e7e01 (4.52:1); AA: background → #707070 (4.54:1); AAA: text → #4f5b01 (7.42:1); AAA: background → #525252 (7.16:1)
- On black (#000000): 19.25:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/effe90-b7bea2-4e81df-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#effe90" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.