# #eff708

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#eff708`
- RGB: rgb(239, 247, 8)
- HSL: hsl(62, 94%, 50%)
- OKLCH: oklch(0.939 0.207 112.1)
- Relative luminance: 0.8489
- Nearest named color: Banana Flash (#eefe02, Δ 1.775) — https://brandsweets.com/colors/banana-flash
- Moods: vivid
- Page: https://brandsweets.com/colors/eff708

## Tints & shades

- Tints (toward white): #f1f820, #f2f939, #f4f94d, #f5fa66, #f7fb7e, #f8fc97, #fafdb0, #fbfdc4, #fdfedc, #fefff5
- Shades (toward black): #d7df07, #c4cb06, #acb206, #999e05, #818604, #696d03, #565903, #3e4002, #2b2d01, #131401

## Harmonies

- Complementary: #1008f7
- Analogous: #f78708, #78f708
- Triadic: #08eff7, #f708ef
- Split-complementary: #0878f7, #8708f7
- Tetradic: #08f787, #1008f7, #f70878

## Colors that go with #eff708

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #eff708: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #eff708 in 5 real palettes, including Lay's's brand system and Tequila Sunrise, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #eff708 in 4 real palettes, including Crayon Box and Citrus Grove, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Meadow (https://brandsweets.com/palettes/light#meadow), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including Crayon Box and Night Market put Tomato beside #eff708, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Night Market (https://brandsweets.com/palettes/vivid#night-market), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #eff708: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #eff708 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 3 real palettes, including Robinhood's brand system and Binance's brand system put Blue beside #eff708, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Deep Pink** #ff1493 [pool] — 3 real palettes, including Arcade and JetBrains's brand system put Deep Pink beside #eff708, as the lead colour. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.17:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #737704 (4.81:1); AA: background → #6b6b6b (4.56:1); AAA: text → #565903 (7.43:1); AAA: background → #4f4f4f (7.01:1)
- On black (#000000): 17.98:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Gumroad** — secondary #f1f333 (Δ 1.695) — https://brandsweets.com/colors/brands/gumroad-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/eff708-babea2-4e8fdf-272d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#eff708" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.