# #efef4e

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efef4e`
- RGB: rgb(239, 239, 78)
- HSL: hsl(60, 83%, 62%)
- OKLCH: oklch(0.924 0.175 109.4)
- Relative luminance: 0.8063
- Nearest named color: Buttercup Glow (#f1f458, Δ 1.332) — https://brandsweets.com/colors/buttercup-glow
- Moods: vivid
- Page: https://brandsweets.com/colors/efef4e

## Tints & shades

- Tints (toward white): #f0f060, #f2f26e, #f3f381, #f5f58f, #f6f6a2, #f8f8b4, #f9f9c2, #fbfbd5, #fcfce3, #fefef6
- Shades (toward black): #ecec32, #e9e916, #d2d214, #b6b611, #9a9a0e, #7e7e0c, #626209, #4b4b07, #2f2f04, #131302

## Harmonies

- Complementary: #4e4eef
- Analogous: #ef9e4e, #9eef4e
- Triadic: #4eefef, #ef4eef
- Split-complementary: #4e9eef, #9e4eef
- Tetradic: #4eef9e, #4e4eef, #ef4e9e

## Colors that go with #efef4e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #efef4e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Snapchat's brand system and Bumble's brand system put Blue beside #efef4e, as the supporting colour. Seen in: Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efef4e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #efef4e in 8 real palettes, including Ferrari's brand system and Lay's's brand system, as the lead colour. Seen in: Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #efef4e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #efef4e: 6 real palettes, including Ikea's brand system and FIFA's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #efef4e in 4 real palettes, including Heineken's brand system and Paddle's brand system, as the accent. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #efef4e in 10 real palettes, including Crayon Box and Calvin Klein's brand system, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #79790b (4.61:1); AA: background → #666666 (4.68:1); AAA: text → #595908 (7.35:1); AAA: background → #4a4a4a (7.23:1)
- On black (#000000): 17.13:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Gumroad** — secondary #f1f333 (Δ 1.959) — https://brandsweets.com/colors/brands/gumroad-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efef4e-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efef4e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.