# #efddf4

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efddf4`
- RGB: rgb(239, 221, 244)
- HSL: hsl(287, 51%, 91%)
- OKLCH: oklch(0.919 0.036 318.9)
- Relative luminance: 0.766
- Nearest named color: Grape Taffy (#f4daf1, Δ 0.934) — https://brandsweets.com/colors/grape-taffy
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/efddf4

## Tints & shades

- Tints (toward white): #f0e0f5, #f0e0f5, #f2e4f6, #f4e8f8, #f6ecf9, #f6ecf9, #f8f0fa, #faf3fb, #faf3fb, #fbf7fd
- Shades (toward black): #debae9, #d09bdf, #c078d3, #af56c8, #9e3cb9, #803196, #632574, #451a51, #2b1032, #0d050f

## Harmonies

- Complementary: #e1f4dc
- Analogous: #e3dcf4, #f4dced
- Triadic: #f4efdc, #dcf4ef
- Split-complementary: #edf4dc, #dcf4e3
- Tetradic: #f4e3dc, #e1f4dc, #dcedf4

## Colors that go with #efddf4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #efddf4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #efddf4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Playground (https://brandsweets.com/palettes/bold#playground), Meadow (https://brandsweets.com/palettes/light#meadow), Chime (https://brandsweets.com/colors/brands/chime-com). — https://brandsweets.com/colors/emerald-green
- **Lilac** #c8a2c8 [harmony, pool: analogous] — Lilac is #efddf4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/lilac
- **Sand** #c2b280 [harmony, pool: triadic] — Sand completes a triad with #efddf4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Greige (https://brandsweets.com/palettes/neutral#greige), Sonos (https://brandsweets.com/colors/brands/sonos-com), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand
- **Amber** #ffbf00 [pool] — Amber is paired with #efddf4 in 21 real palettes, including Blueprint and Ember, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 47 real palettes, including Binance's brand system and Dropbox's brand system put Blue beside #efddf4, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #efddf4 in 12 real palettes, including Gemstone and ClickUp's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Fly.io (https://brandsweets.com/colors/brands/fly-io), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Estate and Blush put Blush Pink beside #efddf4, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ac4ec6 (4.51:1); AA: background → #636363 (4.67:1); AAA: text → #87339e (7.01:1); AAA: background → #474747 (7.22:1)
- On black (#000000): 16.32:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efddf4-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efddf4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
