# #efd98f

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efd98f`
- RGB: rgb(239, 217, 143)
- HSL: hsl(46, 75%, 75%)
- OKLCH: oklch(0.887 0.096 93.5)
- Relative luminance: 0.6996
- Nearest named color: Buttery Croissant (#f6e19c, Δ 2.499) — https://brandsweets.com/colors/buttery-croissant
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/efd98f

## Tints & shades

- Tints (toward white): #f0dc98, #f2e0a6, #f4e3af, #f5e7b8, #f7ebc5, #f8eece, #f9f1d7, #fbf4e0, #fcf9ed, #fefcf6
- Shades (toward black): #ebce70, #e6c351, #e2b932, #d2a81e, #b38f19, #8f7214, #705910, #50400b, #312707, #120e03

## Harmonies

- Complementary: #8fa6ef
- Analogous: #efa98f, #d6ef8f
- Triadic: #8fefd9, #d98fef
- Split-complementary: #8fd6ef, #a98fef
- Tetradic: #8fefa9, #8fa6ef, #ef8fd6

## Colors that go with #efd98f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efd98f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #efd98f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/lilac
- **Sky Blue** #87ceeb [harmony, pool: split] — Sky Blue is a split-complement of #efd98f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Still Water (https://brandsweets.com/palettes/cool#still-water), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/skyblue
- **Brown** #a52a2a [pool] — 4 real palettes, including Garnet and Woodsmoke put Brown beside #efd98f, as the lead colour. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Velvet (https://brandsweets.com/palettes/luxury#velvet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Copper** #b87333 [pool] — Designers have shipped Copper with #efd98f: 4 real palettes, including Bramble and Clay & Linen, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Bakery (https://brandsweets.com/palettes/warm#bakery), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #efd98f: 6 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #efd98f in 9 real palettes, including Diner and Lay's's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Lay's (https://brandsweets.com/colors/brands/lays-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #efd98f in 10 real palettes, including Miro's brand system and Oatmeal, as the supporting colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8f7214 (4.58:1); AA: background → #5e5e5e (4.63:1); AAA: text → #6b560f (7.09:1); AAA: background → #424242 (7.17:1)
- On black (#000000): 14.99:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **American Eagle** — accent #e9db9e (Δ 1.717) — https://brandsweets.com/colors/brands/ae-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efd98f-c4bf9c-62adcb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efd98f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.