# #efd2d5

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efd2d5`
- RGB: rgb(239, 210, 213)
- HSL: hsl(354, 48%, 88%)
- OKLCH: oklch(0.889 0.033 10.7)
- Relative luminance: 0.6925
- Nearest named color: Ballet (#f7d5d4, Δ 1.475) — https://brandsweets.com/colors/ballet
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/efd2d5

## Tints & shades

- Tints (toward white): #f0d5d8, #f2d9dc, #f3dddf, #f4e1e3, #f6e5e6, #f7e8ea, #f8eced, #faf0f1, #fbf4f4, #fcf7f8
- Shades (toward black): #e4b4b8, #d99299, #ce737c, #c2515d, #ae3d48, #8f323c, #6d262e, #4f1c21, #2d1013, #0f0506

## Harmonies

- Complementary: #d2efec
- Analogous: #efd2e3, #efddd2
- Triadic: #d5efd2, #d2d5ef
- Split-complementary: #d2efdd, #d2e3ef
- Tetradic: #e3efd2, #d2efec, #ddd2ef

## Colors that go with #efd2d5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efd2d5: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony, pool: analogous] — Plum is #efd2d5's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum
- **Sky Blue** #87ceeb [harmony, pool: split] — Sky Blue is a split-complement of #efd2d5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Oatly (https://brandsweets.com/colors/brands/oatly-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/skyblue
- **Medium Aquamarine** #66cdaa [harmony, pool: complementary] — Medium Aquamarine sits directly opposite #efd2d5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mediumaquamarine
- **Amber** #ffbf00 [pool] — Amber is paired with #efd2d5 in 21 real palettes, including Blueprint and Ember, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 47 real palettes, including Binance's brand system and Dropbox's brand system put Blue beside #efd2d5, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #efd2d5 in 12 real palettes, including Gemstone and Klarna US's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Fly.io (https://brandsweets.com/colors/brands/fly-io). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Velvet put Brown beside #efd2d5, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c2515d (4.54:1); AA: background → #5e5e5e (4.59:1); AAA: text → #9b3640 (7.01:1); AAA: background → #424242 (7.11:1)
- On black (#000000): 14.85:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Fitbit** — accent #edcdca (Δ 1.687) — https://brandsweets.com/colors/brands/fitbit-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efd2d5-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efd2d5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.