# #efd2d4

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efd2d4`
- RGB: rgb(239, 210, 212)
- HSL: hsl(356, 48%, 88%)
- OKLCH: oklch(0.888 0.033 13)
- Relative luminance: 0.692
- Nearest named color: Ballet (#f7d5d4, Δ 1.454) — https://brandsweets.com/colors/ballet
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/efd2d4

## Tints & shades

- Tints (toward white): #f0d5d7, #f2d9db, #f3dddf, #f4e1e2, #f6e5e6, #f7e8e9, #f8eced, #faf0f1, #fbf4f4, #fcf7f8
- Shades (toward black): #e4b4b7, #d99296, #ce7379, #c25159, #ae3d45, #8f3239, #6d262b, #4f1c1f, #2d1012, #0f0506

## Harmonies

- Complementary: #d2efed
- Analogous: #efd2e2, #efded2
- Triadic: #d4efd2, #d2d4ef
- Split-complementary: #d2efde, #d2e2ef
- Tetradic: #e2efd2, #d2efed, #ded2ef

## Colors that go with #efd2d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efd2d4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony, pool: analogous] — Plum is #efd2d4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum
- **Sky Blue** #87ceeb [harmony, pool: split] — Sky Blue is a split-complement of #efd2d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Oatly (https://brandsweets.com/colors/brands/oatly-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/skyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #efd2d4 in 21 real palettes, including Blueprint and Ember, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 47 real palettes, including Binance's brand system and Dropbox's brand system put Blue beside #efd2d4, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #efd2d4 in 12 real palettes, including Gemstone and Klarna US's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Fly.io (https://brandsweets.com/colors/brands/fly-io). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Velvet put Brown beside #efd2d4, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 5 real palettes, including Candlelight and Heinz's brand system put Burgundy beside #efd2d4, as the lead colour. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Heinz (https://brandsweets.com/colors/brands/heinz-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com). — https://brandsweets.com/colors/burgundy

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c25159 (4.55:1); AA: background → #5e5e5e (4.58:1); AAA: text → #9b363d (7.03:1); AAA: background → #424242 (7.1:1)
- On black (#000000): 14.84:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Fitbit** — accent #edcdca (Δ 1.602) — https://brandsweets.com/colors/brands/fitbit-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efd2d4-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efd2d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.