# #efcebd

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efcebd`
- RGB: rgb(239, 206, 189)
- HSL: hsl(20, 61%, 84%)
- OKLCH: oklch(0.875 0.044 48.9)
- Relative luminance: 0.6617
- Nearest named color: Apricot Freeze (#f3cfb7, Δ 1.06) — https://brandsweets.com/colors/apricot-freeze
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/efcebd

## Tints & shades

- Tints (toward white): #f0d1c1, #f2d7ca, #f3dace, #f5e0d6, #f6e3da, #f7e6de, #f9ede6, #faf0ea, #fcf6f3, #fdf9f7
- Shades (toward black): #e7b59c, #df9d7c, #d7845b, #cf6c3a, #b5592c, #944924, #73391c, #522914, #31180c, #100804

## Harmonies

- Complementary: #bddeef
- Analogous: #efbdc6, #efe7bd
- Triadic: #bdefce, #cebdef
- Split-complementary: #bdefe7, #bdc6ef
- Tetradic: #c6efbd, #bddeef, #e7bdef

## Colors that go with #efcebd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efcebd: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: triadic] — Lilac completes a triad with #efcebd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Sand** #c2b280 [harmony, pool: analogous] — Sand is #efcebd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Bramble (https://brandsweets.com/palettes/muted#bramble), Greige (https://brandsweets.com/palettes/neutral#greige), Sonos (https://brandsweets.com/colors/brands/sonos-com). — https://brandsweets.com/colors/sand
- **Sky Blue** #87ceeb [harmony, pool: complementary] — Sky Blue sits directly opposite #efcebd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Oatly (https://brandsweets.com/colors/brands/oatly-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop). — https://brandsweets.com/colors/skyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #efcebd in 6 real palettes, including Blueprint and Ember, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Dropbox's brand system put Blue beside #efcebd, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Uber (https://brandsweets.com/colors/brands/uber-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Brown** #a52a2a [pool] — 4 real palettes, including Woodsmoke and Velvet put Brown beside #efcebd, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #efcebd: 7 real palettes, including Estate and Dusk, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.48:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b95b2d (4.57:1); AA: background → #5c5c5c (4.53:1); AAA: text → #8c4522 (7.02:1); AAA: background → #404040 (7.03:1)
- On black (#000000): 14.23:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Fitbit** — accent #edcdca (Δ 1.869) — https://brandsweets.com/colors/brands/fitbit-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efcebd-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efcebd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.