# #efce48

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efce48`
- RGB: rgb(239, 206, 72)
- HSL: hsl(48, 84%, 61%)
- OKLCH: oklch(0.856 0.151 95)
- Relative luminance: 0.6296
- Nearest named color: Aurora (#ebd147, Δ 0.955) — https://brandsweets.com/colors/aurora
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/efce48

## Tints & shades

- Tints (toward white): #f1d35b, #f2d769, #f4dc7c, #f5e18e, #f7e6a1, #f8e9af, #faefc2, #fbf4d5, #fdf7e3, #fefcf6
- Shades (toward black): #edc62c, #ebc014, #cea912, #b29210, #9b7f0d, #7f680b, #635109, #463a06, #2f2604, #130f02

## Harmonies

- Complementary: #4869ef
- Analogous: #ef7a48, #bdef48
- Triadic: #48efce, #ce48ef
- Split-complementary: #48bdef, #7a48ef
- Tetradic: #48ef7a, #4869ef, #ef48bd

## Colors that go with #efce48

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efce48: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #efce48 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #efce48: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #efce48 in 9 real palettes, including Diner and Wells Fargo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #efce48: 10 real palettes, including McDonald's's brand system and Walmart's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), LEGO (https://brandsweets.com/colors/brands/lego-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #efce48: 6 real palettes, including Miro's brand system and Google's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Google (https://brandsweets.com/colors/brands/google-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #efce48 in 4 real palettes, including Olympics's brand system and Heineken's brand system, as the accent. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Southwest Airlines's brand system and FIFA's brand system put Midnight Blue beside #efce48, as the supporting colour. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8d730c (4.58:1); AA: background → #595959 (4.53:1); AAA: text → #675409 (7.37:1); AAA: background → #3d3d3d (7.03:1)
- On black (#000000): 13.59:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **NBA** — primary #fbcd44 (Δ 1.761) — https://brandsweets.com/colors/brands/nba-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efce48-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efce48" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.