# #efcd25

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efcd25`
- RGB: rgb(239, 205, 37)
- HSL: hsl(50, 86%, 54%)
- OKLCH: oklch(0.852 0.168 96.3)
- Relative luminance: 0.6215
- Nearest named color: Aurora (#ebd147, Δ 1.66) — https://brandsweets.com/colors/aurora
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/efcd25

## Tints & shades

- Tints (toward white): #f0d138, #f2d750, #f3db62, #f5e17a, #f6e58d, #f8e9a0, #faefb8, #fbf3cb, #fdf8e3, #fefdf6
- Shades (toward black): #e8c511, #d1b110, #b99c0e, #a1880c, #8a740a, #726009, #5a4c07, #423805, #2b2403, #131001

## Harmonies

- Complementary: #2546ef
- Analogous: #ef6825, #abef25
- Triadic: #25efcd, #cd25ef
- Split-complementary: #25abef, #6825ef
- Tetradic: #25ef68, #2546ef, #ef25ab

## Colors that go with #efcd25

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efcd25: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #efcd25 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #efcd25: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #efcd25 in 8 real palettes, including Tabloid and McDonald's's brand system, as the lead colour. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #efcd25: 10 real palettes, including Walmart's brand system and McDonald's's brand system, as the lead colour. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), LEGO (https://brandsweets.com/colors/brands/lego-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #efcd25: 6 real palettes, including Miro's brand system and Google's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Google (https://brandsweets.com/colors/brands/google-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #efcd25 in 4 real palettes, including Olympics's brand system and Heineken's brand system, as the accent. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Southwest Airlines's brand system and FIFA's brand system put Midnight Blue beside #efcd25, as the supporting colour. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8a740a (4.58:1); AA: background → #575757 (4.62:1); AAA: text → #685808 (7.03:1); AAA: background → #3b3b3b (7.16:1)
- On black (#000000): 13.43:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Garnet** (jewel-tones, warm, dark, bold) — #9b1c31, #c2410c, #facc15, #1a0b0f, #fbeaea — Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself. — tool: https://brandsweets.com/palettes/new/9b1c31-c2410c-facc15-1a0b0f-fbeaea — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efcd25-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efcd25" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.