# #efccd8

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efccd8`
- RGB: rgb(239, 204, 216)
- HSL: hsl(339, 52%, 87%)
- OKLCH: oklch(0.878 0.042 355.4)
- Relative luminance: 0.6649
- Nearest named color: Berry Butter (#efcedc, Δ 0.616) — https://brandsweets.com/colors/berry-butter
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/efccd8

## Tints & shades

- Tints (toward white): #f0d0dc, #f2d4df, #f3d8e2, #f4dce4, #f6e4ea, #f8e8ed, #f9ecf0, #faeff3, #fbf3f6, #fdf7f9
- Shades (toward black): #e5aec1, #da8ba7, #d06c8f, #c74d77, #b23863, #8f2d50, #70233e, #511a2d, #2f0f1a, #100509

## Harmonies

- Complementary: #cdefe3
- Analogous: #efcdea, #efd2cd
- Triadic: #d9efcd, #cdd9ef
- Split-complementary: #cdefd2, #cdeaef
- Tetradic: #eaefcd, #cdefe3, #d2cdef

## Colors that go with #efccd8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efccd8: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #efccd8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calendly (https://brandsweets.com/colors/brands/calendly-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #efccd8 in 6 real palettes, including Blueprint and Ember, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Dropbox's brand system put Blue beside #efccd8, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Uber (https://brandsweets.com/colors/brands/uber-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Brown** #a52a2a [pool] — 4 real palettes, including Woodsmoke and Velvet put Brown beside #efccd8, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #efccd8 in 5 real palettes, including Velvet and Coffee Bar, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #efccd8: 6 real palettes, including Estate and Dusk, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #efccd8: 4 real palettes, including Oreo's brand system and Blue Mono, as the lead colour. Seen in: Oreo (https://brandsweets.com/colors/brands/oreo-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Glacier (https://brandsweets.com/palettes/cool#glacier), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c54974 (4.59:1); AA: background → #5c5c5c (4.55:1); AAA: text → #9b3156 (7.08:1); AAA: background → #404040 (7.06:1)
- On black (#000000): 14.3:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Victoria's Secret** — secondary #f4c6cf (Δ 1.659) — https://brandsweets.com/colors/brands/victoriassecret-com

## Curated palettes containing it

- **Lavender Milk** (pastel, light, calm, cool) — #b8b5e6, #d9c7f2, #f2c4d4, #faf8ff, #2b2540 — Lilac and pale violet with a blush accent on a lavender-white — the calmest pastel family, made for sleep, journaling and self-care. — tool: https://brandsweets.com/palettes/new/b8b5e6-d9c7f2-f2c4d4-faf8ff-2b2540 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efccd8-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efccd8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.