# #efccd2

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efccd2`
- RGB: rgb(239, 204, 210)
- HSL: hsl(350, 52%, 87%)
- OKLCH: oklch(0.877 0.04 6.3)
- Relative luminance: 0.6619
- Nearest named color: Abloom (#f1cbcd, Δ 0.673) — https://brandsweets.com/colors/abloom
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/efccd2

## Tints & shades

- Tints (toward white): #f0d0d6, #f2d4d9, #f3d8dd, #f4dce0, #f6e4e7, #f8e8ea, #f9ecee, #faeff1, #fbf3f5, #fdf7f8
- Shades (toward black): #e5aeb7, #da8b98, #d06c7d, #c74d61, #b2384d, #8f2d3e, #702330, #511a23, #2f0f14, #100507

## Harmonies

- Complementary: #cdefe9
- Analogous: #efcde4, #efd8cd
- Triadic: #d2efcd, #cdd2ef
- Split-complementary: #cdefd8, #cde4ef
- Tetradic: #e4efcd, #cdefe9, #d8cdef

## Colors that go with #efccd2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efccd2: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Sky Blue** #87ceeb [harmony, pool: split] — Sky Blue is a split-complement of #efccd2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Oatly (https://brandsweets.com/colors/brands/oatly-com), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/skyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #efccd2 in 6 real palettes, including Blueprint and Ember, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Dropbox's brand system put Blue beside #efccd2, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Uber (https://brandsweets.com/colors/brands/uber-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Brown** #a52a2a [pool] — 4 real palettes, including Woodsmoke and Velvet put Brown beside #efccd2, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #efccd2 in 5 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #efccd2: 6 real palettes, including Estate and Dusk, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #efccd2: 4 real palettes, including Oreo's brand system and Blue Mono, as the lead colour. Seen in: Oreo (https://brandsweets.com/colors/brands/oreo-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Glacier (https://brandsweets.com/palettes/cool#glacier), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c74d61 (4.5:1); AA: background → #5c5c5c (4.53:1); AAA: text → #9b3143 (7.21:1); AAA: background → #404040 (7.03:1)
- On black (#000000): 14.24:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Fitbit** — accent #edcdca (Δ 1.265) — https://brandsweets.com/colors/brands/fitbit-com
- **Victoria's Secret** — secondary #f4c6cf (Δ 1.531) — https://brandsweets.com/colors/brands/victoriassecret-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efccd2-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efccd2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.