# #efc8cf

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efc8cf`
- RGB: rgb(239, 200, 207)
- HSL: hsl(349, 55%, 86%)
- OKLCH: oklch(0.868 0.045 5.9)
- Relative luminance: 0.6416
- Nearest named color: Abloom (#f1cbcd, Δ 0.97) — https://brandsweets.com/colors/abloom
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/efc8cf

## Tints & shades

- Tints (toward white): #f0ccd2, #f1d0d6, #f4d7dd, #f5dbe0, #f6dfe3, #f7e3e7, #f8e7ea, #faeff1, #fcf3f5, #fdf7f8
- Shades (toward black): #e6a8b3, #dd8898, #d26579, #c9455d, #b2344b, #922a3d, #732130, #4f1721, #2f0e14, #100507

## Harmonies

- Complementary: #c8efe8
- Analogous: #efc8e2, #efd4c8
- Triadic: #cfefc8, #c8cfef
- Split-complementary: #c8efd4, #c8e2ef
- Tetradic: #e2efc8, #c8efe8, #d4c8ef

## Colors that go with #efc8cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efc8cf: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #efc8cf in 4 real palettes, including Blueprint and Ember, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Uber's brand system put Blue beside #efc8cf, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Uber (https://brandsweets.com/colors/brands/uber-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Brown** #a52a2a [pool] — 4 real palettes, including Woodsmoke and Velvet put Brown beside #efc8cf, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #efc8cf: 5 real palettes, including Estate and Dusk, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #efc8cf: 9 real palettes, including Bramble and Clay & Linen, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #efc8cf in 6 real palettes, including Cartier's brand system and Casper Sleep's brand system, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Sky Blue** #87ceeb [harmony, pool: triadic] — Sky Blue completes a triad with #efc8cf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Oatly (https://brandsweets.com/colors/brands/oatly-com). — https://brandsweets.com/colors/skyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ca4961 (4.53:1); AA: background → #595959 (4.61:1); AAA: text → #9e2e42 (7.18:1); AAA: background → #3d3d3d (7.16:1)
- On black (#000000): 13.83:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Victoria's Secret** — secondary #f4c6cf (Δ 0.853) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Fitbit** — accent #edcdca (Δ 1.671) — https://brandsweets.com/colors/brands/fitbit-com

## Curated palettes containing it

- **Lavender Milk** (pastel, light, calm, cool) — #b8b5e6, #d9c7f2, #f2c4d4, #faf8ff, #2b2540 — Lilac and pale violet with a blush accent on a lavender-white — the calmest pastel family, made for sleep, journaling and self-care. — tool: https://brandsweets.com/palettes/new/b8b5e6-d9c7f2-f2c4d4-faf8ff-2b2540 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efc8cf-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efc8cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.